Robert J. Stevens

Diagnosed with attention deficit hyperactivity disorder, oppositional defiance disorder, and pervasive developmental disorder in the early 1990s, Robert Stevens was anexceptionally intelligent child who could not function in a mainstream environment.Being the problem child of every play group, sports league, and extracurricular activityhe joined, Robert had no friends, no internal means of self-control, no off switch, and as his parents, Robert and Catherine Stevens, were warned perhaps no realfuture. Thinking it for the best, Robert s parents did what the experts told them to do.Despite having a remarkably high IQ, Robert was placed in a special education program, under a psychiatrist s care, and on several powerful medications, including Ritalin andProzac. Unfortunately, nothing worked quite as intended, and Robert suffered from nearlyevery side effect these drugs had to offer.Robert s parents saw they were losing him. Witnesses to Robert s drastic mood swingsand anxious displays, they did not know whether they were seeing their son or theresults of the medications he was taking. While initially helpful, the special educationclass began to create its own world of problems, with Robert taking a step backwards foreach step forward. Desperate, the Stevens family turned to holistic therapies. Amazingly, Robert began to show improvement. Wondering why their son s doctors had discouragedsuch strategies, Robert and Catherine started researching new approaches on their own.Using nontraditional approaches, Robert was found. By third grade, he was off allmedications, attending a mainstream school, making friends, and simply being himself.Finding Robert chronicles one family s journey through the world of developmentaldisorders. It depicts the struggles faced, examines the decisions made, and offers athorough analysis of the therapies utilized. Amid sadness and confusion, with strengthand resolve, Robert and Catherine regained their son and undertook a mission to changethe way we look at these conditions."

A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.