Robert R. Updegraff

FOREWORD BY RORY SUTHERLAND The secret behind every extraordinary business success is really no secret at all... First published as a short story in the Saturday Event Post in 1916, Obvious Adams is a revolutionary classic, following a man working in marketing who achieves success by noticing the truths that everyone else overlooks. While others chase complexity, Obvious Adams teaches that we should never be afraid to voice the obvious, and gives us five 'rule-of-thumb checks' to enable us to test our own ideas. Described by advertising executive and author, Rory Sutherland, as a book which has "outsmarted every modern business guru," Obvious Adams proves that even decades later, the best solution to every business decision is right under your nose.

OBVIOUS ADAMS was first published as a short story in the Saturday Evening Post in April, 1916. Though it was the story of an advertising man, it was quickly recognized as presenting a germ idea basic to outstanding success in the business world and the professions. Harper & Brothers brought out the story in book form in September of the year of its publication in the Post. The book met with a ready sale. In reviewing it, the New York Times said, "The young man who is going to seek his fortune in the advertising business should have Obvious Adams for a handbook. Indeed, any young man who is going to seek his fortune in anything might be aided by the common sense and business acumen displayed in this little volume." "Obvious Adams" soon became a legendary character. He was quoted in business conferences and at board meetings. Heads of companies wrote the author to ask if the hero of the story was a real person; that if he was they wanted to engage his services. His "obviousness" influenced the thinking of some of the outstanding industrial leaders of the day.Fun Way Learning Press is now proud to publish a new Business Edition of this classic text, updating some of the author's original usage and including a Manager's Toolkit for the business owner or executive who wants to leverage the "obvious" in his or her own business.

Obvious Adams: The Story Of A Successful Business Man is a classic business book written by Robert R. Updegraff. The book tells the story of Adams, a young man who rises to success in the business world through his ability to see and act on the obvious. Adams is not a genius or a visionary, but he has a talent for spotting simple solutions that others overlook.The book is divided into short chapters, each of which tells a story from Adams' life. Through these stories, the reader learns about the principles that guide Adams' success, such as the importance of listening to customers, focusing on the basics, and taking action quickly.Obvious Adams is a timeless business classic that offers practical advice for anyone looking to succeed in business. It is a quick and easy read, but its lessons are profound and long-lasting. Whether you are an entrepreneur, a manager, or just someone looking to improve your business skills, Obvious Adams is a must-read.This is a new release of the original 1929 edition.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.