Robin O'Hanlon

Today’s libraries need to market their resources and services more than ever. Thanks to the proliferation of digital information, patrons can easily find information from other sources without recognizing the usefulness and relevance of their library. Libraries have been producing their own promotional videos with success, strengthening their relationships with their users and gaining new audiences. You can increase awareness of your library’s resources & services by producing your own videos. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting, ·using online tools & animation software ·and assessing the efforts

One of the most critical elements of achieving a successful career, interviewing with poise and tenacity, is a skill to be learned—and this practical guide leads readers through that process, step by step.In a competitive job market, all candidates need to prepare to succeed. This certainly applies to job seekers looking for professional librarian positions in public, academic, and/or special libraries—especially recent MLIS graduates and mid-career job-changers. Designed for today's competitive job market, this practical guidebook provides job applicants with practical tips and effective strategies for successful interview preparation and execution specific to seeking librarian positions.Unlike generic "how to interview" guides, this book recognizes that there is no "one-size-fits-all" interviewing method and teaches the techniques for excelling at the unique aspects of interviews for specific librarian positions such as reference librarian, electronic resources librarian, outreach librarian, youth services librarian, and adult programming librarian. The book opens with an overview of what is expected during today's librarian interview followed by descriptions by four experienced library directors of what makes an interview truly great. This guidebook includes 100 actual library interview questions to help readers best prepare for the specific position they seek and also contains a chapter that identifies mistakes all rookie librarians should avoid making.