Rohit Bhargava

The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe.Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out.In Part One, you'll be introduced to the key components to building a personality and learn how to:Recognize the greatest myth that most marketers blindly follow, and how to get past itUse the “UAT Filter” to understand the personality of your organization and products in order to develop a communication strategy that drives your marketingCreate your company's “marketing backstory” using techniques pioneered by Hollywood screenwritersHarness the influence of “accidental spokespeople” and use it to your advantageNavigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamedPinpoint and capitalize on the moments where personality can make a differencePart Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more.Don't be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included.

Eric Hoffer Awards – Grand Prize Shortlist, BusinessForeword Indies Book of the Year – Finalist, Popular CultureAxiom Business Book Awards – Silver Medal Winner, Emerging Trends / AIA handbook for visionaries featuring the 30 biggest non-obvious ideas and instigators that will shape humanity’s next decade.Making outlandish predictions about the future is easy. Predicting the future normal is far harder. For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of the future, leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company. Now for the first time, they are teaming up to share a uniquely eye-opening vision of humanity’s future. In this updated second edition, they explore the impact of AI as they tackle some of the biggest ethical and societal questions raised by all this progress. These are the stories of the future normal, and they are coming sooner than you think. Awards & Honors:IPPY Awards 2023 – Gold Medal Winner, Current Events (Social Issues/Humanitarian)Royal Dragonfly Book Awards 2023 – 1st Place Winner, Science & TechnologyPenCraft Awards 2023 – Second Place Winner, Nonfiction – GeneralAxiom Business Book Awards 2024 – Silver Medal Winner, Emerging Trends / AIIndependent Press Awards 2024 – Winner, Current EventsNYC Big Book Award 2023 – Winner, Current EventsBest Indie Book Award (BIBA) 2023 – Winner, Politics / Economics / SociologyEric Hoffer Awards 2023 – Grand Prize Shortlist, BusinessForeword Indies Book of the Year 2023 – Finalist, Popular CultureNext Generation Indie Book Awards 2023 – Finalist, Current EventsNational Indie Excellence Awards (NIEA) 2024 – Finalist, TechnologyNational Indie Excellence Awards (NIEA) 2023 – Finalist, Current EventsInternational Book Awards 2023 – Finalist, Best New NonfictionReaders’ Favorite Book Awards 2023 – Finalist, Nonfiction – Social IssuesAmerican BookFest Awards 2023 – Finalist, BusinessAmerican Legacy Book Awards 2024 – Finalist, Best New Nonfiction

"Una gu a concisa e ilustrada hacia elpensamiento innovador en un mundo lleno de ruido". Cambie su perspectiva Sea m s no obvio. El pensamiento obvio nos frena atodos. Nos atrapa en una rutina, incapaces de imaginar otras perspectivas o decrear ideas realmente originales. Qu se necesita para ampliar nuestropensamiento, ser m s emp ticos y hacer realidad nuestras mejores ideas? En PensamientoNo Obvio, el exitoso futurista Rohit Bhargava y el pionero inversor de riesgo Ben duPontse unen para ofrecer un m todo conciso, con cuatro pasos que cualquiera puedeusar para mejorar su flexibilidad mental y aprender a ver lo que otros nopueden. Qu puede el campo de juegos m speligroso del mundo ense arnos acerca del poder de adoptar una curiosidadradical? Por qu la extravagante ciencia de la enigmatolog a ofrece unaf rmula perfecta para descubrir el lado oculto de algo? C mo puede un encuentrode siete minutos reinventar la manera en la que usted construye su red y seconecta con otros? Desde los termiteros deZimbabue hasta una ignota isla australiana que aparentemente desapareci de und a para otro, este libro combina historias fascinantes con leccionescotidianas altamente pr cticas para ayudarle a transformar su forma de pensar. Durante la ltima d cada RohitBhargava ha estado publicando su serie de libros de tendencia "noobvia", que son n mero uno en las listas del Wall Street Journal, en losque resalta con precisi n docenas de tendencias en cultura, negocios y sociedad. En ese tiempo, el capitalista deriesgo Ben DuPont era el anfitri n de una elegante cena anual "noobvia" en la que reun a una inusual mezcla de senadores de EE. UU., directores generales y premios Nobel con empresarios, m sicos y estudiantes enun encuentro nico para compartir ideas audaces. Ahora, por primera vez, este d o nico est uniendo sus mundos para ofrecer una gu a paso a paso acerca de c mose forman realmente las ideas no obvias, y c mo todos podemos tener m s de stas. Aprendac mo: - Crear espacio para nuevas ideas y formasde pensar. - Descubrir perspectivasentrenandosus poderes de observaci n. - Afinar su enfoque para aislar los detalles m simportantes. - Definir un giro para convertir su forma depensar en original y nica. Por susiniciales en ingl s, estos cuatro son los componentes del marco SIFT: unrevolucionario m todo dise ado para desbloquear su potencial creativo en cuatrosimples pasos. Ya sea que usted sue e con el xito empresarial, busqueinspiraci n creativa, o simplemente desee romper las cadenas del pensamientoconvencional, PensamientoNo Obvio essu clave para liberar el potencial de sus mejores ideas. En apenas 200 p ginasilustradas y con un dise o visual f cil de leer, ste no es su t pico eintimidante libro de grandes ideas empresariales. Es una gu a f cil de leerpara aprender a ser m s observador y a sistematizar inspiraci n del mundo quelo rodea. Est listo para adentrarse en un futuro en donde usted pueda ver loque otros no ven para que pueda hacer lo que otros no pueden? El mundo necesita m spensadores no obvios. Este libro es una gu a para que usted se convierta enuno.

How do you pack a small suitcase to optimize your luggage and still be ready for any occasion? What are the insider secrets of the travel industry that only elite business travelers know? How can you keep strong relationships with friends and family no matter how often you travel? Life on the road can be glamorous, fulfilling, lonely and hectic all at once. Professionals who spend their careers on the road routinely create their own lifehacks to survive. What if you could sit down for a coffee with them all at once and get their best advice? That, of course, would be impossible ... but this book is the next best thing. As a professional speaker, consultant and longtime road warrior since his early 20s, Rohit Bhargava has logged nearly two million miles traveling to over 50 countries for work. In this book, he takes everything he has learned and combines it with the most useful tips from dozens of fellow travelers to create the ultimate guide to traveling for work. Whether you are currently a frequent business traveler or getting ready to take your first business trip, the advice in this book will help to conquer your next journey (and every one after that!) like seasoned road warrior.

INSPIRED BY THE #1 WSJ BESTSELLING NON-OBVIOUS SERIES! "Breakthrough!" -Tony Robbins, #1 NY Times Bestselling Author "Must read!" -Sal Khan, Founder & CEO of Khan Academy “Eye-opening!” -Dorie Clark, Bestselling author of The Long Game “Delightful.” -Adam Grant, #1 NY Times Bestselling Author Winner, American Legacy Book Awards 2025 (Entrepreneurship & Small Business) Winner, International Book Awards 2025 (Marketing & Advertising) Distinguished Favorite, Independent Press Awards 2025 (Sales & Marketing) Shift Your Perspective. Be More Non-Obvious. In Non-Obvious Thinking, bestselling futurist Rohit Bhargava and pioneering venture capitalist Ben duPont come together to offer a concise four-step method to think bigger. From the termite mounds of Zimbabwe to an undiscovered Australian island that seemingly disappeared overnight, this book blends fascinating stories with highly actionable daily lessons. This is not an intimidating theory-filled business book. It’s a digestible roadmap to being more observant and unlocking the potential of your best ideas. Learn how to: • Create space for new ideas and thinking. • Uncover insights by training your powers of observation. • Hone your focus to isolate the details that matter most. • Define a twist to make your thinking original and unique. These are the four components of the SIFT framework – a groundbreaking method designed to unlock your creative potential in four simple steps. Whether you're dreaming of entrepreneurial success, seeking creative inspiration, or simply aiming to break free from conventional thought, Non-Obvious Thinking will help you learn to see what others miss. The world needs more non-obvious thinkers. This book is your guide to becoming one yourself.

NEXT BIG IDEA BOOK CLUB 2023 MUST READ BOOK 2023 HOFFER BOOK AWARD - GRAND PRIZE FINALIST INDEPENDENT PUBLISHER BOOK AWARDS - GOLD MEDAL WINNER This is a handbook for visionaries. Making outlandish predictions about the future is easy. Predicting the future normal is far harder. For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of exploring the global forces shaping our future normal through their work independently leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company. From donning full body haptic suits to sampling cultivated meat, their work has taken them into cutting-edge labs, private testing facilities, and invite-only showcases across the world. Now for the first time, they are teaming up to share a uniquely eye-opening vision of the future unlike any other. Across thirty fast-moving chapters, The Future Normal spotlights dozens of ideas and instigators who are changing the world. From biophilic skyscrapers to generative AI, these stories offer an optimistic yet deeply human view of the next decade. Along the way, we also tackle some of the biggest ethical and societal questions raised by all this progress. In this book, you’ll read about the ideas and instigators that are bringing about new ways to satisfy our fundamental needs and wants, changing not just their industries but also transforming our wider culture and society. These are the stories of the future normal, and they are coming sooner than you think. For anyone looking to get ready, this book will empower you to seize the opportunities that lie ahead in this crucial decade.

Wall Street Journal Bestseller"A useful, forcefully written, and wide-ranging study of inequities—and how to fix them." —Kirkus ReviewsWhat if we could go beyond the conversation about diversity and take real action?In early 2021, more than two hundred widely respected experts gathered virtually for the world’s most ambitious conversation about diversity. Our aim was to do more than spotlight injustice. We challenged ourselves to imagine how to fix it. The dialogue brought together casting directors, bookstore owners, disabled leaders, healthcare professionals, students, VCs, standup comedians, chief diversity officers, pro gamers, archaeologists, government insiders, startup founders, and even a master puppeteer.Now for the first time, these solutions are compiled into one groundbreaking volume organized into twelve powerful themes including: storytelling, technology, identity, retail, education and more. Each chapter paints a revealing picture of the world, how it is, how it could be and what needs to happen for us to get there. For newcomers to the topic of diversity, and DEI experts alike, this book offers a much-needed actionable blueprint for creating a more inclusive world for us all.

Wall Street Journal Bestseller"A useful, forcefully written, and wide-ranging study of inequities—and how to fix them." —Kirkus ReviewsWhat if we could go beyond the conversation about diversity and take real action?In early 2021, more than two hundred widely respected experts gathered virtually for the world’s most ambitious conversation about diversity. Our aim was to do more than spotlight injustice. We challenged ourselves to imagine how to fix it. The dialogue brought together casting directors, bookstore owners, disabled leaders, healthcare professionals, students, VCs, standup comedians, chief diversity officers, pro gamers, archaeologists, government insiders, startup founders, and even a master puppeteer.Now for the first time, these solutions are compiled into one groundbreaking volume organized into twelve powerful themes including: storytelling, technology, identity, retail, education and more. Each chapter paints a revealing picture of the world, how it is, how it could be and what needs to happen for us to get there. For newcomers to the topic of diversity, and DEI experts alike, this book offers a much-needed actionable blueprint for creating a more inclusive world for us all.

Wall Street Journal Bestseller"A useful, forcefully written, and wide-ranging study of inequities—and how to fix them." —Kirkus ReviewsWhat if we could go beyond the conversation about diversity and take real action?In early 2021, more than two hundred widely respected experts gathered virtually for the world’s most ambitious conversation about diversity. Our aim was to do more than spotlight injustice. We challenged ourselves to imagine how to fix it. The dialogue brought together casting directors, bookstore owners, disabled leaders, healthcare professionals, students, VCs, standup comedians, chief diversity officers, pro gamers, archaeologists, government insiders, startup founders, and even a master puppeteer.Now for the first time, these solutions are compiled into one groundbreaking volume organized into twelve powerful themes including: storytelling, technology, identity, retail, education and more. Each chapter paints a revealing picture of the world, how it is, how it could be and what needs to happen for us to get there. For newcomers to the topic of diversity, and DEI experts alike, this book offers a much-needed actionable blueprint for creating a more inclusive world for us all.

An all new updated 2021 edition of the popular original guide to working from home and adjusting to virtual work featuring the best tips and advice from more than 50 top experts. Most books on remote work repeat the same tired advice about being productive while wearing sweatpants. The advice in this book is different. Award winning author Rohit Bhargava reveals the secrets of remote work by curating advice from the experts. In this book, you’ll learn: Why trying to recreate a “home studio” for presentations is overrated. How you can build powerful relationships with people you’ve never met. The seven rules of virtual meetings that everyone should know. How to look and sound amazing on video, without spending a fortune. Most guides to virtual work pretend like it is better than being face-to-face. It usually isn’t. But in today’s business world, there are many reasons you need to work remotely or do virtual meetings, from taking parental leave to navigating a global health pandemic. In this short guide featuring a compilation of the best advice and insights from more than 50 experts from dozens of industries, you will learn the keys to being effective from afar. Whether you need to deliver a presentation to a virtual audience or collaborate with a global team, this handy guide will help you be more productive when you can't be there in person. This is not a book that will convince you that you need to work remotely every day or that you should go to a Caribbean island and become a digital nomad. It’s a guide for anyone forced to work remotely, stuck on too many Zoom calls, and looking for quick actionable advice on how to shift the way they work to get more done every day.

“Any remote worker would find this book useful.” —Booklist An all new updated 2021 edition of the popular original guide to working from home and adjusting to virtual work featuring the best tips and advice from more than 50 top experts. Most books on remote work repeat the same tired advice about being productive while wearing sweatpants. The advice in this book is different. Award winning author Rohit Bhargava reveals the secrets of remote work by curating advice from the experts. In this book, you’ll learn: Why trying to recreate a “home studio” for presentations is overrated.How you can build powerful relationships with people you’ve never met.The seven rules of virtual meetings that everyone should know.How to look and sound amazing on video, without spending a fortune. Most guides to virtual work pretend like it is better than being face-to-face. It usually isn’t. But in today’s business world, there are many reasons you need to work remotely or do virtual meetings, from taking parental leave to navigating a global health pandemic. In this short guide featuring a compilation of the best advice and insights from more than 50 experts from dozens of industries, you will learn the keys to being effective from afar. Whether you need to deliver a presentation to a virtual audience or collaborate with a global team, this handy guide will help you be more productive when you can't be there in person.This is not a book that will convince you that you need to work remotely every day or that you should go to a Caribbean island and become a digital nomad. It’s a guide for anyone forced to work remotely, stuck on too many Zoom calls, and looking for quick actionable advice on how to shift the way they work to get more done every day.

An all new updated 2021 edition of the popular original guide to marketing and branding featuring actionable advice that will help you tell a better story, win more customers, earn more loyalty and make more money. Being good at marketing might seem like a dark art. All those in-your-face ads, annoying pop-ups and desperate $497 online training courses make most people hate marketing. But the truth is, every business leader and entrepreneur needs to understand how marketing really works. In this candid guide, bestselling author and award-winning marketing expert Rohit Bhargava offers the ultimate guide to every part of marketing – from writing a tagline to building a simple one-page marketing strategy. In this guide, you’ll learn: How to get an unlimited marketing budget by doing things that work.The key to creating unstoppable word of mouth for your idea or product.Why it is a mistake to try and be on every social media platform.The secret to buying advertising at a fraction of the “sticker price.”How to create a tagline that people remember for your business.Fit your entire marketing strategy on one page and maintain your focus. Inspired by real life conversations and experiences with hundreds of business owners and entrepreneurs, as well as the author’s 15+ year career leading marketing for some of the most successful brands in the world, this is the rare guide that will skip all the useless definitions, avoid the fluff and cut right to the point to give you the real-life advice you need to hear with an irreverent "non-obvious" perspective you deserve. From downloadable one page guides to real life stories and examples, this guide will give you the inspiration and tools to put together a winning marketing strategy to grow your business - no matter how much you know about marketing already.

ALL-NEW SECOND EDITION COMING APRIL 2021! WRITTEN DURING THE COVID-19 PANDEMIC WITH ALL-NEW INSIGHTS. FEATURING CONTRIBUTIONS FROM OVER 50 TOP EXPERTS. Why do virtual meetings usually suck and how can you make yours better? What are the five secrets to delivering a compelling virtual presentation? How can you collaborate with people you have never met in real life? Most guides to virtual work pretend like it is better than being face to face. It usually isn’t. But in today’s business world, there are many reasons you may need to work remotely or do virtual meetings, from taking parental leave to navigating a global health pandemic. In this short guide featuring a compilation of the best advice and insights from more than 50 experts from all industries, you will learn the keys to being effective from afar. Whether you need to deliver a presentation to a virtual audience or collaborate with a global team, this handy guide will help you be more productive when you can't be there in person.

#1 WALL STREET JOURNAL BESTSELLER & WINNER OF 20 INTERNATIONAL BOOK AWARDS! Featuring 10 Bold new Trend Predictions Winner of 9 International Book Awards Introducing the highly awaited tenth edition of The Wall Street Journal bestseller and trend report featuring ten bold new megatrend predictions that will shape our world in the coming decade. What if you could predict the trends that will change your business? For the past ten years, Rohit Bhargava’s signature annual Non-Obvious Trend Report has helped over a million readers discover more than 100 trends changing our culture. Now for the first time, Rohit and his team of Non-Obvious trend curators reveal ten revolutionary new Megatrends that are transforming how we work, play and live. — How might the evolution of gender fluid toys change our culture? — What can the popularity of handmade umbrellas and board games teach us about the future of business? — Why do robot therapists and holographic celebrities actually demonstrate the importance of humanity? The answers to these questions may not be all that obvious, and that’s exactly the point. This completely revised 10th Anniversary edition of Non-Obvious also offers an unprecedented look behind the scenes at the author’s signature Haystack Method for identifying trends, and how you can learn to curate and predict trends for yourself. You don’t need to be a futurist or innovator to learn to think like one. The key to growing your business or propelling your career into the next decade lies in better understanding the present. The future belongs to non-obvious thinkers and this book is your guide to becoming one. Winner: Eric Hoffer Business Book of the Year Winner: Axiom Award Gold Medal (Business Theory) Winner: INDIE Gold Medal (Business Business Book) Finalist: Leonard L. Berry Marketing Book Award Winner: IPPY Silver Medal (Best Business Book) Finalist: International Book Award (Best Business Book) Official Selection: Gary’s Book Club at CES Winner: Non-Fiction Book Award (Gold Medal) Winner: Pinnacle Best Business Book Award

#1 WALL STREET JOURNAL BESTSELLER & WINNER OF 20 INTERNATIONAL BOOK AWARDS! The highly anticipated 10th edition of the groundbreaking innovation book Non-Obvious – featuring ten all new trend predictions for winning the future. Introducing a book about what it really takes to predict the future, by getting better at understanding the accelerating present. What can the quirky rules of Icelandic hot tub etiquette and the unexpected celebrity of a Michelin-ranked food stall in Singapore teach you about the future of business and culture? The answer may not be all that obvious, and that’s exactly the point. For the past decade, innovation expert and marketing professor Rohit Bhargava and his intrepid team of trend curators have produced one of the most widely read annual trend forecasts in the world: the Non-Obvious Trend Report. Whether you are among one of the more than 1 million readers of a previous edition of this report or not, this completely updated new edition features an unprecedented look behind the scenes at the author’s award-winning “Haystack Method” for identifying the ideas and insights others miss by learning to collect ideas the way most people collect frequent flier miles. You don’t need to be a futurist or innovation expert in order to learn to think like one. In this book you’ll not only learn how to use the Haystack Method yourself, but also read insights about how to leverage the ten forecasted megatrends to grow your own business or propel your career. The key to winning the future lies in better understanding the present. This book is an essential guide to becoming a non-obvious thinker and using the art of trend curation to get better at predicting what will be important tomorrow based on learning to better observe patterns in the world today. List of awards for previous editions: Winner: Eric Hoffer Business Book of the Year Winner: Axiom Award Silver Medal (Business Theory) Winner: INDIE Gold Medal (Business Business Book) Finalist: Leonard L. Berry Marketing Book Award Winner: IPPY Silver Medal (Best Business Book) Finalist: International Book Award (Best Business Book) Official Selection: Gary’s Book Club at CES Winner: Non-Fiction Book Award (Gold Medal) Winner: Pinnacle Best Business Book Award

Why do some people seem more creative, and how can you be one of them? How can you have a continuous flow of actionable new ideas at work? What does it take to think differently when you are surrounded by people who don't? This guidebook is filled with useful, immediately actionable advice for applying your best thinking at work. You will learn to harness your creativity so you can: Think more powerfully and originally.Solve problems more effectively.Give feedback that leads to innovation.Spot thinking strengths in yourself and others.Leverage change to your advantage.Turn problems into possibilities.Ask questions that lead to valuable solutions.Make meetings more productive.Get inspired to do your best work. "Uncork all those ideas you've got bottled up inside you with this smart and engaging guide. You'll understand where creativity comes from, what stands in its way (Hello, Impostor Syndrome!), and how to engender creativity in others. Any innovation starts with taking a risk, so take a risk on this book. It will pay off in creative dividends" - Daniel Pink, New York Times Bestselling author of When, Drive, A Whole New Mind "Your ability to be creative under pressure is what separates you from the pack. This book is full of practical tools and tips to help you unleash your creative brilliance." - Todd Henry, author of The Accidental Creative