Russ Unger

USER EXPERIENCE DESIGN is the multifaceted discipline of shaping digital products and systems into tools that are both useful and usable. Success as a UX designer extends beyond just knowledge of the latest technologies; it also involves diplomacy, management insight, and a solid grasp of business dynamics. In this updated guide, you'll learn to: Understand various roles in UX design, identify stakeholders, and increase collaboration across teamsDefine your project's purpose and scope collaboratively, from high-level objectives to fine detailsIdentify the differences between methodologies such as waterfall, agile, and lean UXDelve into qualitative and quantitative user research, and use the data you gather to inform your design decisionsDesign and prototype applications and systems that prioritize user needs The third edition offers new insights on the Operations (Ops) functions within UX practices, discovery in UX, and collaboration activities for designers and stakeholders. You'll find new information on the many remote methods that can be used to gain important insights about users and on frameworks that help you define the products to create. This guide is a vital resource for anyone looking to stay at the forefront of the ever-changing field of UX design.

Liftoff is your guide to leveling up as a design manager and leader. Its experience-driven approach--written by designers for designers--will help you hire and scale teams, develop careers, learn why diversity matters to your business, and solidify design's role in your organization. Liftoff will elevate your skills to lead your team and company to new heights.

User experience design is the discipline of creating a useful and usable Web site or application that’s easily navigated and meets the needs of the site owner and its users. There’s a lot more to successful UX design than knowing the latest Web technologies or design trends: It takes diplomacy, management skills, and business savvy. That’s where the updated edition of this important book comes in. With new information on design principles, mobile and gestural interactions, content strategy, remote research tools and more, you’ll learn to: Recognize the various roles in UX design, identify stakeholders, and enlist their supportObtain consensus from your team on project objectivesUnderstand approaches such as Waterfall, Agile, and Lean UXDefine the scope of your project and avoid mission creepConduct user research in person or remotely, and document your findingsUnderstand and communicate user behavior with personasDesign and prototype your application or sitePlan for development, product rollout, and ongoing quality assurance