Samson Lobo

This book focuses on how managing information can help improve business processes and make them more efficient. The book also discusses how this can lead to better performance in day-to-day operations. It provides helpful tips and tools for creating and implementing effective enterprise information systems. The contributors of the book are experts in fields like supply chain management, revenue management, and e-commerce, and they use their knowledge of information technology and consumer research to provide valuable insights.

The book is focused on the intersection of innovation, creativity, and marketing management. It presents the latest research on these topics, and is unique in that it brings together the perspectives of both innovation and creativity scholars. The book aims to provide insights and strategies for effectively applying innovation and creativity concepts to marketing management. It is a valuable resource for anyone interested in staying up-to-date with the latest developments in these fields.