Scott McLean

Unlock the future of marketing with Intelligent Customer Engagement: Unlocking the Potential of Growth Marketing, a groundbreaking guide for modern marketers navigating today's complex and dynamic business landscape. Authored by marketing visionaries Aly Richards and Scott McLean, this revised edition offers a transformative approach to marketing that puts the buyer journey at the core of your strategy. In an era where traditional campaign-driven tactics no longer suffice, this book challenges you to rethink marketing as a driver of growth, moving beyond disconnected efforts to create seamless, personalised customer experiences. With practical frameworks, cutting-edge insights, and proven strategies, you'll learn how to design and manage content that aligns with every step of the buyer journey, ensuring measurable outcomes and sustained engagement. Here's what you'll discover inside: How to map and manage the buyer journey to elevate your marketing strategy. The role of AI, data analytics, and automation in driving personalised customer engagement. Real-world case studies showcasing the power of buyer journey management. Proven techniques to bridge the gap between marketing and sales, maximising ROI. Practical tools for creating content that not only engages but progresses customers through their decision-making process. Whether you're a marketing leader, strategist, or practitioner, Intelligent Customer Engagement is your must-have manual to thrive in today's customer-first, data-driven world. By following the principles outlined in this book, you'll unlock the full potential of your audience, transforming engagement into growth and ensuring your business stays ahead in an ever-changing market.

Sport is increasingly being described as a complex system. This inherent complexity cannot be understood by examining components in isolation; rather, the system as a whole should represent the unit of analysis. Systems thinking is the answer to understanding this complexity and is gaining traction in sport. Systems thinking provides a philosophy and a set of associated methods which can be used to understand and optimise the behaviour of complex systems, such as those inherent within sport.This book presents, for the first time, a practical guide to applying contemporary systems thinking methods in sport as well as case study applications demonstrating how their outputs can be translated in practice. The methods described in this book can be used for better understanding the systemic influences in a broad range of sport contexts, including performance, injury, team functioning, decision-making, adverse incidents, sports organisation design and redesign, technology implementation, and proactive risk assessments.Systems Thinking Methods in Sport provides a practical step-by-step guide for sports practitioners and stakeholders, as well as university students and academics in applying state-of-the-art systems thinking methods to sport.

Sport is increasingly being described as a complex system. This inherent complexity cannot be understood by examining components in isolation; rather, the system as a whole should represent the unit of analysis. Systems thinking is the answer to understanding this complexity and is gaining traction in sport. Systems thinking provides a philosophy and a set of associated methods which can be used to understand and optimise the behaviour of complex systems, such as those inherent within sport.This book presents, for the first time, a practical guide to applying contemporary systems thinking methods in sport as well as case study applications demonstrating how their outputs can be translated in practice. The methods described in this book can be used for better understanding the systemic influences in a broad range of sport contexts, including performance, injury, team functioning, decision-making, adverse incidents, sports organisation design and redesign, technology implementation, and proactive risk assessments.Systems Thinking Methods in Sport provides a practical step-by-step guide for sports practitioners and stakeholders, as well as university students and academics in applying state-of-the-art systems thinking methods to sport.

Biscuit is a precocious pup with an insatiable curiosity that often leads her to poke her nose where it doesn't belong. When exploring the gardens of her new home, she stumbles upon what appears to be a rabbit hole and finds herself transported to the past. Thus begins a thrilling journey across the ages. With each trip down the rabbit hole into history, Biscuit must rely on her resourcefulness and befriend unlikely allies to overcome daunting obstacles and return to her family. But she soon discovers her time-traveling escapades have dredged up dark secrets that hang over her home, and her adventures have only just begun.

This is the story of Biscuit, a very curious dog with an uncanny knack for getting into trouble. When exploring the garden at her new home she would poke her nose into what looked like a rabbit hole, as a curious dog was of course going to do, and be sent on a strange and dangerous journey into the past where she would become trapped in London during the Great Fire of 1666. Yet, with determination and the help of a few new friends, she would fight to find her way home, and in doing so influence the course of history.

Building Health Promotion Capacity explores the professional practice of health promotion and, in particular, how individuals and organizations can become more effective in undertaking and supporting such practice.The book is based on the experiences of the Building Health Promotion Capacity Project (1998-2003), a continuing education and applied research venture affiliated with the Saskatchewan Heart Health Program.The project studied the process of capacity development in relation to practitioners and regional health districts in Saskatchewan. For health promotion practitioners across Canada and beyond, this book provides a coherent framework for effective professional practice. Leaders in health sector organizations will develop a firmer grasp of how to support health promotion practice and how to recruit and retain individual practitioners with a high level of capacity. Policy makers will improve their knowledge of environments that support the health promotion capacity of individuals and organizations. Scholars will learn about the nature of health promotion capacity and about a methodology for its study.

Building Health Promotion Capacity explores the professional practice of health promotion and, in particular, how individuals and organizations can become more effective in undertaking and supporting such practice.The book is based on the experiences of the Building Health Promotion Capacity Project (1998-2003), a continuing education and applied research venture affiliated with the Saskatchewan Heart Health Program.The project studied the process of capacity development in relation to practitioners and regional health districts in Saskatchewan. For health promotion practitioners across Canada and beyond, this book provides a coherent framework for effective professional practice. Leaders in health sector organizations will develop a firmer grasp of how to support health promotion practice and how to recruit and retain individual practitioners with a high level of capacity. Policy makers will improve their knowledge of environments that support the health promotion capacity of individuals and organizations. Scholars will learn about the nature of health promotion capacity and about a methodology for its study.

This title shows developers how to build Internet-based, distributed applications using Microsoft .NET Remoting, which enables powerful remote interaction among objects. A fundamental understanding of .NET Remoting is crucial as developers shift to developing distributed, Internet-based applications. Until recently, DCOM was the preferred method for developing distributed applications on Microsoft platforms. But as this book demonstrates, the .NET Remoting architecture is much easier to use and extend than DCOM. The book covers all aspects of .NET Remoting, including in-depth coverage of the .NET Remoting architecture plus concrete examples, best practices, and performance tips to show how to extend and customize the framework. Key Book Benefits: Provides developers with deep design and implementation guidance to help them build better distributed applications on the Microsoft .NET Framework One third of the book introduces readers to the basics of using .NET Remoting to develop distributed application Two-thirds of the book covers advanced features of .NET Remoting plus details on how to extend and customize the framework