Seth Ketron

Virtual Reality (VR) technology has become more sophisticated and widespread. Consumers embrace it for gaming and entertainment. New industries are using it to showcase their products and services, with VR experiences becoming more immersive and realistic than ever. Where does VR fit into your marketing strategy? How can your brand use it to leave a lasting impression on users? And how can your brand utilize VR to interact with your target market to improve consumer engagement and loyalty? The Reality of Virtuality is both practitioner-oriented and evidence-based, showing marketing managers in the B2C and B2B sectors how to design a compelling VR marketing strategy and leverage it for their brand. It discusses how to select the appropriate VR type dependent on resources, technology, and audience. It shows how to align the VR experience with marketing objectives and how to create a purpose-driven VR experience to ensure it is engaging and meaningful. Lastly, it shows how to incorporate VR into the consumer journey, ways to reach consumers before the VR experience, and the long-lasting effects after it. The authors use examples, references, and industry expert opinions throughout, giving marketers a solid foundation for their VR endeavours.

Darla Ballinger is looking forward to a week in the Connecticut countryside at the mansion of Charles and Paula Patton. The week promises at first to be an enjoyable one as several friends and family have gathered to celebrate Paula's birthday. However, when letters threatening Charles start appearing in the mansion, the happy picture quickly falls apart. Attempted poisoning, traps, injury, and death culminate in surprising revelations of a dark, murderous secret and a subsequent plot of revenge.What Darla discovers is truly a turbulent triangle.