Shana MacDonald

In The Art of Memes in Feminist Digital Culture, Shana MacDonald argues that memes are a unique medium of communication that both respond to and reflect the current cultural moment. The book--the first to treat memes as a unique medium of communication distinct from other internet and digital media--examines feminist and queer activist uses of memes as a form of digital resistance, demonstrating through collage, reenactment, and montage that countercultural meme makers intervene in the status quo and offer cultural critiques with potentially broad circulation. In this way, MacDonald situates memes as part of a lineage of aesthetic resistance, exploring the operational logic of bricolage, intertextuality, and intermediality within contemporary internet meme cultures on the left. MacDonald examines memes from feminist, queer, antiracist, and anticapitalist accounts on Instagram, as well as how meme genres and themes shift when they travel across different platforms and subcultures. By considering memes as a medium, she sheds light on how they operate within contemporary digital culture as a beacon for online public discourse that pushes against dominant norms.

In The Art of Memes in Feminist Digital Culture, Shana MacDonald argues that memes are a unique medium of communication that both respond to and reflect the current cultural moment. The book--the first to treat memes as a unique medium of communication distinct from other internet and digital media--examines feminist and queer activist uses of memes as a form of digital resistance, demonstrating through collage, reenactment, and montage that countercultural meme makers intervene in the status quo and offer cultural critiques with potentially broad circulation. In this way, MacDonald situates memes as part of a lineage of aesthetic resistance, exploring the operational logic of bricolage, intertextuality, and intermediality within contemporary internet meme cultures on the left. MacDonald examines memes from feminist, queer, antiracist, and anticapitalist accounts on Instagram, as well as how meme genres and themes shift when they travel across different platforms and subcultures. By considering memes as a medium, she sheds light on how they operate within contemporary digital culture as a beacon for online public discourse that pushes against dominant norms.

This thoroughly revised and updated third edition provides a comprehensive introduction to the various approaches to the field, explaining why media messages matter, how media businesses prosper and why media is integral to defining contemporary life.The text is divided into three parts – Media texts and meanings; Producing media; and Media and social contexts – exploring the ways in which various media forms make meaning; are produced and regulated; and how society, culture and history are defined by such forms. Encouraging students to actively engage in media research and analysis, each chapter seeks to guide readers through key questions and ideas in order to empower them to develop their own scholarship, expertise and investigations of the media worlds in which we live. Fully updated to reflect the contemporary media environment, the third edition includes new case studies covering topics such as Brexit, podcasts, Love Island, Captain Marvel, Black Lives Matter, Netflix, data politics, the Kardashians, President Trump, ‘fake news’, the post-Covid world and perspectives on global media forms. This is an essential introduction for undergraduate and postgraduate students of media studies, cultural studies, communication studies, film studies, the sociology of the media and popular culture.

This thoroughly revised and updated third edition provides a comprehensive introduction to the various approaches to the field, explaining why media messages matter, how media businesses prosper and why media is integral to defining contemporary life.The text is divided into three parts – Media texts and meanings; Producing media; and Media and social contexts – exploring the ways in which various media forms make meaning; are produced and regulated; and how society, culture and history are defined by such forms. Encouraging students to actively engage in media research and analysis, each chapter seeks to guide readers through key questions and ideas in order to empower them to develop their own scholarship, expertise and investigations of the media worlds in which we live. Fully updated to reflect the contemporary media environment, the third edition includes new case studies covering topics such as Brexit, podcasts, Love Island, Captain Marvel, Black Lives Matter, Netflix, data politics, the Kardashians, President Trump, ‘fake news’, the post-Covid world and perspectives on global media forms. This is an essential introduction for undergraduate and postgraduate students of media studies, cultural studies, communication studies, film studies, the sociology of the media and popular culture.