Sheena Howard

Academic Branding gives academics and scholars the tools and strategies they need to position themselves outside of academia so they can reach the masses and make an impact - without the expense of a publicist. With the practices in this book, readers will build a powerful brand, become a public intellectual, and grow their audience with guidance from Dr. Sheena Howard. She’s been where you are now and she’s ready to help you grow beyond what you imagine. With Dr. Howard’s unique and thorough approach to success in the age of social media, you’ll learn how to: Reframe the way you think about self-promotion, Identify your brand archetype and create a brand statement, Reach an audience beyond academia, Build multiple revenue streams, Get your ideas (and content) to spread, Create a movement around your expertise, Land major media spots and speaking engagements. In a world where anyone who is savvy online can turn themselves into a subject matter expert, it’s important that we lift up and amplify the voices of actual subject matter experts. Academics see the world in a unique way, and the traditional entrepreneurial mindset is often in direct opposition to what they’ve learned as scientists, researchers, and professors. This guide teaches experts how to reach the audience that needs them most, building a brand and achieving financial freedom along the way.

African American history has produced countless exceptional heroes, leaders, and role models. The graphic novel, BLAM Black Lives Always Mattered , tells the inspiring stories of 14 important Black Philadelphians, such as opera singer Marian Anderson, civil rights leader W.E.B. Du Bois, and "Father of the Harlem Renaissance," Alain Locke.Every profile is vibrantly illustrated with facts and images that emphasize each individual's life and accomplishments. Portraits in this informative volume include architect Julian F. Abele--who designed several Philadelphia landmarks and was the first Black man employed by the white-owned firm--and philanthropist Ruth Wright Hayre--who became the first Black principal of a public high school (William Penn), a superintendent of Philadelphia schools, and the first woman to head the Board of Education in the city. All of the subjects in BLAM Black Lives Always Mattered overcame discrimination and racism as depicted in the vivid graphic panels. Other profiles feature: politicians and civil rights activists Ethel D. Allen and Crystal Bird Fauset; physician Walter P. Lomax; civil engineer Frederick Massiah; civil rights leader and councilman Cecil B. Moore; photojournalist John W. Mosley; Christopher J. Perry, the founder of the Philadelphia Tribune; and the religious leaders, the Reverend Leon H. Sullivan and Father Paul M. Washington. The graphic panels were designed by an esteemed group of artists of color: Damali Beatty, Akinseye Brown, Dylan Caleho, Andrew Dalhouse, Nancy Devard, Micheline Hess, Mike Leeke, Nile Livingston, Christine Kerrick, Jamar Nicholas, Will Rosado, and Dwayne Turner.In addition, BLAM Black Lives Always Mattered provides activities for students, suggestions for further reading, and sketchbook pages that present the artists' process. Taken together the images and history show the lasting contributions and pioneering achievements of these notable Black women and men in Philadelphia.Produced by the Charles L. Blockson Afro-American Collection with the support of the Pew Center for Arts & Heritage