Sheryl A. Farnan

Explore different fields in the fashion industry-- ranging from marketing and social media to academia and museum work-- to discover more than 75 unique careers. Using the expertise of industry professionals in design, retail, production, and more; The Fashion Industry and Its Careers, Fifth Edition explores what to expect on the job, required education and training, and the relationship of the position to the fashion industry as a whole. The text highlights a variety of disruptions in the industry including e-commerce, technology, sustainability, and the post-pandemic world. A new box feature called Not Just Another Day At The Office spotlights emerging aspects of the fashion industry such as remote work; addressing sourcing challenges; and fast fashion. Use this text to get realistic insight into the world of fashion. New to this Edition - New Not Just Another Day At The Office feature allows students to see fashion industry issues and professionals up close - Updated Case Studies in Career Exploration showcase how fashion careers have been changed by the Covid-19 pandemic - Updated sections on sustainability and social media - Updates throughout around salaries; career tracks; resume enhancements; and job search guidelines for entering the industry upon graduation The Fashion Industry and Its Careers STUDIO - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of essential vocabulary Instructor Resources - Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes - PowerPoint® presentations include images from the book and provide a framework for lecture and discussion

Learn about how the fashion industry works to find where in this massive industry you belong. You'll learn about how and why fashion evolves and changes, the materials used and who creates them, the companies who make apparel, and how fashion marketing helps companies sell their products. Spotlight features focus on careers, innovators, and businesses, using industry examples to show real world situations. A Top 100 Fashion Influencers section gives you a quick list of who's who in fashion history, while a glossary and key terms throughout make sure you know what you're talking about. New to this Edition: -Fully updated throughout to introduce sustainability practices ingrained in the industry -More than 250 color images of designers, fashion collections, retailers, and more -Covers textile trends and innovations as well as omnichannel retail practicesInstructor Resources -Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and Test Bank including sample test questions for each chapter -PowerPoint® presentations include images from the book and provide a framework for lecture and discussion In Fashion STUDIO-Study smarter with self-quizzes featuring scored results and personalized study tips-Review concepts with flashcards of essential vocabulary -Watch videos that bring chapter topics and career opportunities to life-Enhance your knowledge with chapter exercises

“The book is an excellent resource for students in identifying the range of positions they can have in the fashion industry. Interviews with professionals are included to aid students in decision making about careers choices.” – Lori Faulkner, Ferris State University, USALearn what to expect on the job, required education and training, and the relationship of the role to the fashion industry as a whole. Among the more than 75 role descriptions are four new roles for Sustainability Officer, Transparency Officer, Data Analyst, and Reference Librarian. More than 175 images show you recent developments affecting the industry sectors and career opportunities. Case studies, Social media Strikes features, chapter summaries, key terms, online resources, discussion questions, and a glossary will help you identify which careers match your aptitudes, skill sets, and interests. New to this Edition · In-depth job descriptions for a wider range of careers expanded to include Technical Designer, Brand Marketing Manager, and Spreader and Cutter, among others · New sections on recycling and sustainability, trends in brand marketing, and portfolio development and presentation· Fully updated online resources throughout the book · Updated Case Studies in Career Exploration boxes showcase profiles of companies, interviews with individuals, industry scenarios, and insider tips· Updated Appendices include sample resumés and career positions sorted by career areas, with Web links to salary and benefit informationThe Fashion Industry and Its Careers STUDIO Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary