Simon Collin

The Internet is here to stay. We all use it in business but do we get the most out of it? Used correctly, the Internet can not only save money for your business but also free up valuable employee time. In this comprehensive guide Simon Collin provides tips and advice on using the Internet to search (and research) everything from getting news delivered by e-mail to organising travel and buying equipment on-line. This one-stop shop is packed with contact details and advice on where to look and how to look for what you need. It's guaranteed to save you valuable time and resources. The Business-to-Business Bible will be an invaluable source of reference for anyone using the Internet.

The internet provides one of the most effective marketing tools your company can use to promote your brand, service or products. It offers a whole range of new ways to reach both new and existing customers; support press enquiries; research campaigns; investigate new export markets; set up focus groups; get advice or discuss techniques with other professionals, or simply find the best place to buy balloons for your next product launch! The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools available. He points out the pitfalls as well as highlighting the advantages of using the Internet. Whether you are still planning a start-up or if you're hoping to bring your marketing efforts up to date, you will find this book an essential starting point. E-marketing is packed with references to useful websites and each chapter covers a particular area of marketing and explains how it works on the Net.