Stephen Page

For more than three decades, the Soviet Union was a major force in the Middle East, and superpower rivalry exacerbated many of the conflicts endemic to the region. The end of the Cold War and the collapse of the Soviet Union have fundamentally altered the rules of the game in Middle East politics, producing a new fluidity in the region, new diplomatic alignments, and new opportunities for peace. The contributors place recent developments in historical and political context, analyzing changes in Soviet Middle East policy under Gorbachev as well as evaluating developments since the demise of the Soviet Union. The evolution of Moscow's policy toward the Arab states, Israel, the P.L.O., and the U.N. is given special attention. The contributors also examine the emergence of Islamic fundamentalism in the new states of Central Asia and weigh the potential implications of this development for the Middle East. In addition, they discuss security issues related to the transfer of military technology from former Soviet republics to the countries of the Middle East.

For more than three decades, the Soviet Union was a major force in the Middle East, and superpower rivalry exacerbated many of the conflicts endemic to the region. The end of the Cold War and the collapse of the Soviet Union have fundamentally altered the rules of the game in Middle East politics, producing a new fluidity in the region, new diplomatic alignments, and new opportunities for peace. The contributors place recent developments in historical and political context, analyzing changes in Soviet Middle East policy under Gorbachev as well as evaluating developments since the demise of the Soviet Union. The evolution of Moscow's policy toward the Arab states, Israel, the P.L.O., and the U.N. is given special attention. The contributors also examine the emergence of Islamic fundamentalism in the new states of Central Asia and weigh the potential implications of this development for the Middle East. In addition, they discuss security issues related to the transfer of military technology from former Soviet republics to the countries of the Middle East.

'Tourism in South and South East Asia' is a comprehensive and solid introduction to tourism in South and South East Asia with a specific appeal both to institutions in the region, and other institutions who wish to expose students to one of the most dynamic tourism regions in the world. Despite downturns in outbound tourism (due to the current economic crisis), inbound tourism from outside the region has continued to increase with governments placing more emphasis on the economic significance of tourism than ever. 'Tourism in South and South East Asia' is the first tourism book to deal comprehensively with the implications of the Asian economic crisis for tourism. With South and South East Asia set to be the fastest growing area of tourism activity in the world well into the next century, 'Tourism in South and South East Asia' is an essential text for students both within and outside of this region. Dealing with concepts, themes and issues which are pertinent to tourism development, planning, marketing and management; these two internationally known authors have produced an authoritative text that covers all aspects of this topic through the use of illustrative and relevant case studies.

The rapid increase in the demand for international tourism has led a growing number of people to seek holidays and travel experiences in both developed and developing countries. Yet little interest has been shown in the interface between tourism and health, Health and the International Tourist, first published in 1996, examines key relationships between travel, tourism and health. Particular attention is given to the behaviour and lifestyle of tourists and approaches to reducing the health risks associated with international travel and tourism. This was the first book to address tourist health in an interdisciplinary manner, with contributions from professionals in medicine, health promotion, the travel and tourism industry and tourism researchers. It will provide a sound basis for further research and the development of health promotion strategies, and will be of interest to students of health and tourism.

The rapid increase in the demand for international tourism has led a growing number of people to seek holidays and travel experiences in both developed and developing countries. Yet little interest has been shown in the interface between tourism and health, Health and the International Tourist, first published in 1996, examines key relationships between travel, tourism and health. Particular attention is given to the behaviour and lifestyle of tourists and approaches to reducing the health risks associated with international travel and tourism. This was the first book to address tourist health in an interdisciplinary manner, with contributions from professionals in medicine, health promotion, the travel and tourism industry and tourism researchers. It will provide a sound basis for further research and the development of health promotion strategies, and will be of interest to students of health and tourism.

It takes imagination to create something that is meaningful and to do it you need an inspiring creative brief. We know, however, that writing a brief is a challenge. A good one not only clearly sets out business objectives, potential strategy, and target audience insights, it also, just as importantly, inspires people.It's a daunting task, because when writing a brief, you know you are directly influencing the campaign's potential. This book therefore has two objectives: To facilitate collaboration between business-minded people and creative people, so that a stimulating brief is written, inspiring those responsible for producing a great campaign.To help ensure that the brief is clear, informative and has well-defined objectives

Transport and Tourism: Global Perspectives investigates the complex relationship between transport provision and tourism, and adopts a global perspective throughout. Maintaining its 4-part structure, this substantially updated third edition addresses all the key issues and new challenges that transport providers, decision-makers, managers and tourists face in the use, operation and management of tourist transport against the backdrop of rapid technological change in the 21st century. Transport and Tourism: Global Perspectives remains the leading, authoritative text in the field; topics covered in this latest edition include up-to-date and contemporary international case material and examples addressing key areas of current concern. Topics covered include the ongoing financial crisis in the US airline industry, challenges posed by low-cost airlines and other innovative forms of transport provision, the climate change and sustainability debate, problems of managing car-based tourism, crime, safety, and security, and the e-travel revolution. A completely revised ‘future prospects’ chapter emphasises good practice examples and innovative schemes for tourist transport provision Transport and Tourismis an essential text for students on travel and tourism degrees and will be of key interest to students and practitioners in related fields also including strategic management and geography.

'Tourism in South and South East Asia' is a comprehensive and solid introduction to tourism in South and South East Asia with a specific appeal both to institutions in the region, and other institutions who wish to expose students to one of the most dynamic tourism regions in the world. Despite downturns in outbound tourism (due to the current economic crisis), inbound tourism from outside the region has continued to increase with governments placing more emphasis on the economic significance of tourism than ever. 'Tourism in South and South East Asia' is the first tourism book to deal comprehensively with the implications of the Asian economic crisis for tourism. With South and South East Asia set to be the fastest growing area of tourism activity in the world well into the next century, 'Tourism in South and South East Asia' is an essential text for students both within and outside of this region. Dealing with concepts, themes and issues which are pertinent to tourism development, planning, marketing and management; these two internationally known authors have produced an authoritative text that covers all aspects of this topic through the use of illustrative and relevant case studies.