Steven Howard

For many years the Monday Morning Marketing Memo was one of the most popular marketing e-newsletters, read by business owners, entrepreneurs, senior executives, and marketing practitioners in organizations big and small.Slightly edited, revised, and updated as needed, the 42 Monday Morning Marketing Memo issues reprinted here are the ones that generated the most commentary, queries, and feedback from readers around the world.These 42 issues discuss a wide range of diverse topics, including corporate branding, customer retention, marketing strategies, and sales management skills.The Best of the Monday Morning Marketing Memo will help business executives, entrepreneurs, and marketers focus on the key marketing topics that will help you grow your businesses, retain customers, and leverage your corporate brands.

Ideal for marketing professionals, non-marketers, business executives, and entrepreneurs, Marketing Words of Wisdom provides guidance, tips and directions on the key marketing areas impacting future business success. Over the years, marketing consultant and brand strategist Steven Howard has jotted notes to himself on marketing concepts, ideas, philosophies, and pithy tips that he could share with clients or use in his writing.These notes have been compiled into Marketing Words of Wisdom and cover four key topic areas: Customer RetentionCorporate Image and BrandingMarketingMarketing As A Business DriverWritten for today's marketing professionals, non-marketers, business executives, and entrepreneurs, Marketing Words of Wisdom provides a range of guidance, tips, and directions on the key marketing areas driving future business success. Equally as important, Marketing Words of Wisdom will help readers formulate their own thoughts and ideas on what successful marketing means for their organizations.Steven Howard is a leading marketing strategist, positioning specialist, consultant, and author whose 35-year marketing and sales career has covered a wide variety of fields, ranging from consumer electronics to publishing and from a national airline to personal financial products.Founder of Howard Marketing Services, he consults on a regular basis to companies in the financial services, education, industrial products, consumer products, restaurants, petroleum, publishing and hospitality fields

Corporate Image Management is a comprehensive, practical introduction to one of the most potent marketing and management tools available for the use of senior executives. Progressive corporate leaders will want to use this new discipline to drive their organizations in today's increasingly competitive markets. The corporate image communicates the organization's mission, the professionalism of its leadership, the calibre of its employees, and its roles within the marketing environment or political landscape. Historically, thinking and writing about the subject has come from the area of graphic design. This approach no longer suits the global, dynamic, cross-border and cross-cultural world in which many of today's businesses and organizations compete. Corporate Image Management describes the discipline which will be a key to successful marketing well into the next century. Steven Howard, who has over 18 years' senior marketing experience in the Asia/Pacific region, illustrates the concept of corporate image management with case stories from Singapore Airlines, MasterCard International, Amazon.com, the National Basketball Association, Britain's Royal Family, and many others. Treats corporate image correctly as a marketing discipline, not a design issue Corporate image is a critical component of relationship excellence Can be used for implementing strategic change within any organization