Suzanne Tulien

Solo-professionals are the brand of their business.Whether you're growing a new business or an experienced solo-professional, Personal Brand Clarity is your step-by-step guide to the personal brand-defining process. Realize your unique value position and get a competitive advantage to grow a business that is a signature of your identity, story, and passion. Better brand development can assign more powerful meaning to your unique value position in every facet of your life Brand Ascension founder Suzanne Tulien's Personal Brand Presence DNA methodologies provide tools to dig deep to define, align, and leverage the distinguishing attributes of your personal brand. Clarify: What benefit does your personal brand "own" in the mind of your markets?The core values that consistently guide your service, products, and content?What are your unique differentiators that create and leverage brand advantage?The unique point of view your personal brand stands for.How you inspire your prospects and customers to embrace your personal brand to increase sales?Don't waste money and time advertising a brand not yet fully identified, defined, and aligned to your authentic self. Stop marketing and start branding with Personal Brand Clarity-and watch your alignment transform your business and life

Solo-professionals are the brand of their business. Whether you are just starting out or have been a solo-professional for years, this step-by-step, personal brand-defining process will guide you to realize your unique value position and competitive advantage. It is written for you, the consultant, coach, agent, practitioner, speaker, distributor, or leader to assign powerful meaning to your unique value position in every facet of your life.If you are tired of wasting money and time marketing a brand you have not yet fully identified, defined, and aligned to, this book is for you. So, for now, stop marketing, start branding - and watch your alignment transform your business and life.Conscious. Strategic. Deliberate. Suzanne Tulien's Personal Brand Presence DNA methodologies engage Solo-professionals to dig deep in defining, assessing, and leveraging the distinguishing attributes of their personal brands and to clarify the answers to such questions as: What benefit does your personal brand want to 'own' in the mind of your markets?What are your core values that guide your behaviors and business practices, consistently?What are your unique differentiators that create and leverage brand advantage?Does your personal brand have a strong point of view and clearly stand for something different?How do you inspire your prospects and customers to embrace your personal brand?

If you are like most small businesses, getting customers in the door is a priority and sometimes an all consuming and expensive effort. What's truly missing in this business building effort is creating a compelling, differentiating and consistent brand experience from the inside out that keeps your employees on-brand and your customers coming back, (and telling their friends ) Brand DNA is the bridge to that missing piece; an internal strategic brand positioning program designed to clarify and leverage your organization's genetic code for competitive advantage in a step-by-step process. So, dare to dig deep to unearth and clearly articulate your value position and cultivate your organizational leadership, culture, and processes to walk your talk and deliver on your promise for unparalleled brand advantage long-term Leverage your Brand DNA attributes within your marketing efforts to create true distinction & a consistent narrative.Create 'on-brand' consistencies in your actions/behaviors and processes that build trust and advocacy.Build an engaging, 'on-brand' culture, while attracting and recruiting top talent.Discern differently, with confidence and brand clarity in how you continue to expand and grow..