Tammy R. Vigil

US Political Ritual and the Covid Pandemic: The 2020 Democratic and Republican Conventions illustrates the importance of the national nominating convention, both as an ongoing custom that speaks to the unique political structure of the nation and as a source of valuable information that goes well beyond the explicit purposes conceptualized by the parties. In this book, Tammy Vigil specifically interrogates the 2020 nominating programs of the two major U.S. political parties by exploring the decisions Democratic and Republican leaders made regarding the use of technology, inclusion of participants, and construction of messaging during a campaign season altered by the Covid-19 pandemic. Each party had the opportunity to adapt to the constraints of the moment, rethink established practices, and present a vision of the nation that would attract and motivate voters. Vigil delineates the similarities and differences between the Democratic and Republican conventions and demonstrates how the events presaged many aspects of the general election and transition of power that followed.

At home or at the podium, the First Lady is uniquely poised to serve as advisor, confidant, and campaigner, with the power to shape American political and social conversation. At first blush, First Ladies Michelle Obama and Melania Trump appear categorically different from each other; however, as women rising from humble origins to pursue their ambitions and support their husbands, the two have more in common than one might think. In Melania & Michelle: First Ladies in a New Era, author Tammy R. Vigil provides a compelling account of our modern first ladies, exploring how each woman has crafted her public image and used her platform to influence the country, while also serving as a paragon of fashion and American womanhood. Both women face constant scrutiny and comparison—from their degrees of political activism to their cookie recipes—and have garnered support as well as criticism. From their full lives pre-nomination to their attitudes while occupying the White House, Vigil builds careful and thoughtful portraits of Melania Trump and Michelle Obama that provide a new appreciation for how these women, and the first ladies that came before them, have shaped our country.

In 1776, when Abigail Adams implored her husband to “Remember the Ladies,” John Adams scoffed, declaring, “We know better than to repeal our masculine system.” More than two hundred years later, American women continue to struggle against the idea that they are simply vassal extensions of their husbands—a notion that is acutely enacted in presidential campaigns. An examination of how the spouses of recent presidential candidates have presented themselves and been perceived on the campaign trail, Moms in Chief reveals the ways in which the age-old rhetoric of republican motherhood maintains its hold on the public portrayal of womanhood in American politics and constrains American women's status as empowered, autonomous citizens.The rhetoric of republican motherhood describes the ostensibly ideal female patriot as domestically focused, self-sacrificial, deferential, and defined by her relationship to others, particularly her husband. Moms in Chief combines the study of history, gender, communication, and politics to show how the spouses of the major parties' presidential nominees from 1992 to 2016 at times fulfilled, at other times flouted, but at all times were handicapped by this stereotype. From Barbara Bush as dynastic mother to Michelle Obama as “Mom-in-Chief,” from Laura Bush as all-American wife to Melania Trump as model immigrant, from Teresa Heinz Kerry as assertive heiress to Bill Clinton as past president and prospective first gentleman, Tammy R. Vigil explores the function of presidential consorts in their spouses' campaigns, and she scrutinizes how their portrayal by opponents, the press, and themselves has challenged or reinforced perceptions of the role of gender, and the place of women, in American political life.In the unofficial contest between candidates' spouses, there are winners and losers. What is at stake, Vigil's research suggests, is the very definition of women as American citizens and political actors.

Connecting with Constituents explores speeches delivered at national nominating conventions from historic, strategic, and analytic perspectives. Focusing on the strategies speakers use to appeal to particular facets of the American audience, this book illustrates the importance of nominating conventions as part of an ongoing national conversation about the political character of the country and its people. The individual chapters focus on different types of convention orations, including keynote speeches, acceptance addresses by presidential and vice presidential nominees, orations by the candidates’ wives, and addresses by other surrogate speakers. Each chapter provides a brief history of a particular type of oration, an explication of speakers, speeches, and contexts from the RNC and DNC between 1980 and 2008, and an in-depth comparative analysis of 2012 Republican and Democratic speeches. The book demonstrates how candidates and those speaking on their behalf employ strategies (such as telling personal stories, using jokes, offering intraparty appeals, acclaiming accomplishments, and framing the opponent in particular ways) to alter how citizens build, or fail to build, personal connections with the speakers, the parties, and their nominees. These analyses reveal more than simply how speakers and speechwriters persuade audience members; they show how would-be leaders view their potential constituents. They also highlight key social, historical, and political changes in the nation. Connecting with Constituents blends historic anecdotes, excerpts from numerous speeches, and insights from political communication studies in a manner that engages the interests of anyone seeking to understand the relationship between political candidates, their speeches, and the people they wish to lead.