It's common knowledge that China has the fastest growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profits by doing business inside this next great superpower. Now, respected business journalist Ted Plafker has written a fully detailed, yet user-friendly handbook on how individuals and companies can succeed in this challenging and often confusing environment. Sections include: Pinpointing the Top Emerging Markets: A look at promising sectors such as agriculture, automotive, biotech, financial services, media, retail, and more. Laws, Rules & Regulations: A how-to guide to China's complicated and ever-shifting legal landscape. Understanding Cultural Differences: Vital topics include "Basic Communication," "Talking Politics," "The Little Things," and more. Sales & Marketing: How to promote and move products and services to Chinese consumers.