Thomas Otter

Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. Choice in marketing differs from other domains in that the choice context is typically very complex, and researchers' desire knowledge of the variables that ultimately lead to demand in marketplace. The marketing choice context is characterized by many choice alternatives.The aim of this book is to lay out the foundations of choice models and discuss recent advances. The authors focus on aspects of choice that can be quantitatively modeled and consider models related to a process of constrained utility maximization. By reviewing the basics of choice modeling and pointing to new developments, Choice Models in Marketing provides a platform for future research.

The Paraguayan economy did not suffer debt crises in the eighties and had significant growth rates in the second half on the seventies, but poverty remained a problem. Understanding the performance and spatial distribution of poverty and inequality over a period of more than ten years can shed new light on structural causes behind what seems to be a low growth – high poverty – high inequality trap in Paraguay. How did poverty and inequality change during the 1990s. Did inequality reduce income growth? What were the growth determinants and what are the main forces driving inequality changes? These are the questions being answered in this book.

This book examines Shared Services, moving deeper than politics and marketing hype. It includes a number of real-life interviews with senior practitioners, and studies experiences from the SAP Best Practice Network for Finance and HR.It provides a conceptual framework to assess today’s and future best business practices in Shared Services. Shared Services serve to reorganize and manage business processes. This involves reengineering, simplification, harmonization, consolidation, centralization and standardization. This is the essence of Shared Services. Human interaction is gradually being replaced by interactive information and communication system support, leading in some cases to full automation. Technology advances in recent years are the main drivers for this breakthrough in Shared Services.