Tony Seddon

Smisl tsijeji knizhki - dopomogti dizajneru v remesli, ozbrojiti jogo pravilami, poradami j metodami. Mi pogovorimo pro tipografiju, kompozitsiju, kolir i zobrazhennja. Same tsi ingredijenti, jakscho jikh pojednati silnoju, perekonlivoju kontseptsijeju, dajut u pidsumku dizajnerske rishennja. Jakbi ja buv shef-kukharem, to khotiv bi gotuvati z najkraschikh ingredijentiv: najkraschij retsept pljus najkraschi produkti j pripravi. Navrjad chi mozhna rozrakhovuvati na shedevr, jakscho zamist svizhogo tuntsja musish vdovolnjatisja konservovanim, a zamist stiglikh pomidoriv - tomatnim sousom iz paketika. Te same stosujetsja dizajnu. Produmanij shrift na rivni z Garamonom, individualno pidibrana palitra i vdala fotografija dadut bilshe, nizh bezkoshtovna garnitura z internetu, kolori, scho jikh na avtomati proponuje soft, i pershe-lipshe foto zi stoku.Koli opanuvav "pravilnij" sposib dizajnuvati j perekonavsja, scho kozhne tire na svojemu mistsi, mozhna pidkljuchatisja do inshogo poljusu dizajnerskoji osobistosti. Todi j mozhna bude znakhoditi nespodivani, provokativni khodi, kidati viklik ustalenomu porjadku rechej, probuvati alternativni protsesi virobnitstva. Odnak navit u tsomu vipadku ta ipostas dizajnera, scho revno stezhit za dotrimannjam pravil i shukaje doskonalosti, povinna chas vid chasu vtruchatisja j perevirjati, chi znajdene rishennja jasne j chi spromozhne poloniti gljadacha.PerekladachMikola Klimchuk

DON'T use comic sans (except ironically ) but DO worship the classic typefaces like Helvetica and Garamond. Graphic Design Rules is a handy guide for professional graphic designers, students, and laymen who incorporate graphic design into their job or small business. Packed with practical advice, this spirited collection of design dos and don'ts takes readers through 365 rules like knowing when to use a modular grid--and when to throw the grid out the window. All designers will appreciate tips and lessons from these highly accomplished authors, who draw on years of experience to help you create good design.

Japanese interiors focus primarily on one simple philosophy, Zen. All the rooms in a traditionally furnished Japanese home strive to achieve a balance of peace and simplicity; their interiors are steeped in centuries of cultural influence, and a sense of calm is key to the whole aesthetic. This handbook shows how to create a tailor-made Japanese home. Working through the house one room at a time, it highlights classic items of furniture and signature accessories, from tatami mats and paper lanterns to shoji (dividing screens). In-depth case studies demonstrate the essential elements and provide inspiration, while colour combinations are explored to help personalize this iconic style for the home. Anyone who hankers after the Japanese look and is eager to bring it to their own home will find this book a valuable resource.

A comprehensive and beautifully illustrated guide to fonts, essential for anyone who engages with type in their daily lives Have you ever wondered which typeface is used for airport signs? Or about the history behind the Times New Roman font? We are constantly engaging with type, yet many of us struggle to use it effectively or simply to understand the basics. This beautifully illustrated, easy to use companion is the perfect guide to everything typographic. Tony Seddon provides an essential lexicon that explains the history and functionality of 140 type terms and 20 unique typeface classifications. The book also features a timeline of typeface classification from the mid-15th century to the present day, and concludes with a chapter detailing over 40 important typeface families that reflect the history of typeface development and typographic style from the earliest days of movable type. Essential Type will help to build your knowledge of type and typeface use with a clear and comprehensive "what is it" and "why use it" approach to the subject. Five chapters explore topics including the anatomy of type, glyphs, typeface classification, and typefaces ranging from serif to sans serif to script and display. The chapter on typefaces pays particular attention to highlighting key design features and, along with illuminating backstories and tips to aid identification, makes this book the perfect companion for all type enthusiasts and practitioners.

Takes the reader on a journey through the development of type design and typographic style from the mid-15th century. This book offers a thorough history of the typefaces we have been reading for decades.

The Evolution of Type examines 100 landmark typefaces from the history of font design, from the type used by Johannes Gutenberg to produce his 42-Line Bible, to the latest digital typefaces. It reveals the meaning behind typographic characters and shows how the use of type has changed over time. A full spread is devoted to each typeface and its origins. Concise text describes the design history and usage of the face, and its long-term impact on the development of typefaces. Annotated enlargements show the new features that the typeface introduced and highlight its most important design characteristics. The book is organized in six chapters: 1455-1700 The start of it all: The first typefaces are designed in Germany, Italy, France and the Netherlands 1700-1890 The emergence of literacy: The popular desire for reading material drives invention 1890-1920 The first technological age: Type foundries become big business and mass production becomes reality 1920-1960 Type meets art: Typographic originality and creative culture embrace on an industrial scale 1960-1990 Type become cool: Type influences international style 1990-today The second technological age: Typesetting for the masses. The Evolution of Type has practical applications in many fields of graphic design. General readers will enjoy learning about something that they encounter every day. They will gain an appreciation for the unique characteristics of a word beyond its dictionary definition.

Typeface combinations dont always work together naturally. Developed with typographers, graphic designers and font geeks in mind, this is a guide for anyone wishing to get to grips with the best techniques for combining individual typefaces from all classifications and styles for any category of creative project.

What is a true 1950s look, as opposed to a 1930s or 1940s look? This book aims to address that question by thoroughly surveying the development of graphic design over the course of the 20th century. It includes timelines for each decade that highlight key moments, styles and movements.

365 daily design mantras from four leading industry experts, providing you with valuable design dos and don'ts for every day of year. Packed with practical advice presented in a fun, lighthearted fashion, this is the perfect book for the ever-growing group of non-designers who want some graphic design guidance. And for more experienced designers, individual entries will either bring forth knowing nods of agreement or hoots of derision, depending on whether or not the reader loves or hates hyphenation, has a pathological fear of beige, or thinks that baseline grids are boring. In the style of a classical almanac, 365 entries combine a specific rule with a commentary from a variety of experienced designers from all fields of the graphic design industry. Covering topics such as typography, colour, layout, imagery, production, and creative thinking, you can either dip in at random or use the book as the source of a daily lesson in how to produce great graphic design.

Our Science is an integrated science course written specifically for use in secondary schools in Trinidad and Tobago. The books cover the main topics for the lower secondary syllabus at each of the three levels The Our Science books provide: up-to-date scientific information with many local illustrations from Trinidad and Tobago an emphasis on the practical aspects of science investigations and activities, all designed to encourage students to learn by experimenting 'Did you know?' sections to stimulate students' interest full-colour illustrations throughout to motivate students a glossary to help students to learn key scientific terms. With accompanying Teacher's Resource containing guidance, suggested answers and extra activities.

Our Science is an integrated science course written specifically for use in secondary schools in Trinidad and Tobago. The books cover the main topics for the lower secondary syllabus at each of the three levels The Our Science books provide: up-to-date scientific information with many local illustrations from Trinidad and Tobago an emphasis on the practical aspects of science investigations and activities, all designed to encourage students to learn by experimenting 'Did you know?' sections to stimulate students' interest full-colour illustrations throughout to motivate students a glossary to help students to learn key scientific terms. With accompanying Teacher's Resource containing guidance, suggested answers and extra activities.