Vanessa R. Schwartz

A stunning look at the profound impact of the jet plane on the mid-century aesthetic, from Disneyland to Life magazine Vanessa R. Schwartz engagingly presents the jet plane’s power to define a new age at a critical moment in the mid-20th century, arguing that the craft’s speed and smooth ride allowed people to imagine themselves living in the future. Exploring realms as diverse as airport architecture, theme park design, film, and photography, Schwartz argues that the jet created an aesthetic that circulated on the ground below. Visual and media culture, including Eero Saarinen’s airports, David Bailey’s photographs of the jet set, and Ernst Haas’s experiments in color photojournalism glamorized the imagery of motion. Drawing on unprecedented access to the archives of The Walt Disney Studios, Schwartz also examines the period’s most successful example of fluid motion meeting media culture: Disneyland. The park’s dedication to “people-moving” defined Walt Disney’s vision, shaping the very identity of the place. The jet age aesthetic laid the groundwork for our contemporary media culture, in which motion is so fluid that we can surf the internet while going nowhere at all.

The recent history of cultural exchange between France and the United States would appear to be defined by "freedom fries" and boycotts against Beaujolais - or, on the other side of the Atlantic, by enraged farmers toppling statues of Ronald McDonald. This dismal state of affairs is a long way from the mutual admiration that followed World War II, epitomized in a 1958 cover of "Look" magazine that declared "Brigitte Bardot conquers America." "It's So French!" explores the close affinity between the French and American film industries that flourished in the postwar years, breaking down myths of American imperialism and French cultural protectionism while illuminating the vital role that cinema has played in the globalization of culture. Hollywood was once enamored with everything French, and this infatuation blossomed in a wildly popular series of films, including "An American in Paris", "Gigi", and "Funny Face". Vanessa R. Schwartz here examines the visual appeal of such films and then broadens her analysis to explore their production and distribution, probing the profitable influences that Hollywood and Paris exerted on each other. This exchange moved beyond individual films with the sensational spectacle of the Cannes Film Festival and the meteoric career of Brigitte Bardot. And in turn, their success led to a new kind of film that celebrated internationalism and cultural hybridity. Ultimately, Schwartz uncovers an intriguing paradox: that the road to globalization was paved with nationalist cliches, and thus, films beloved for being so French were in fact the first signs of a nascent cosmopolitan culture. Packed with an array of colorful film stills, publicity photographs, paparazzi shots, ads, and never-before-seen archival images, "It's So French!" is an incisive account of the fertile collaboration between France and the United States that expanded the geographic horizons of both filmmaking and filmgoing, forever changing what the world saw and dreamed of when it went to the movies.

This text examines the popularity in Paris of phenomena such as boulevards, the mass press and wax museums during the second half of the 19th century. It argues that "spectacular realities" helped create modern mass society and that instead of leading to alienation they united crowds in pleasure.