eMarketing is comprehensive and a 'must have' for anyone wanting to gain a more thorough understand of digital marketing. It's 'required reading' for people working in the digital space, and 'recommended' for those involved in advertising, PR, social media and other areas that are 'touched' by digital. Digital marketing is a rapid changing field and it's extremely difficult to keep up the pace with the industry. For a comprehensive source of digital marketing information, the eMarketing textbook provides an insightful guide to the digital world with this ever changing and dynamic environment. The book provides a strategical framework to introduce e-marketing. Under each section, there are list of closely related subtopics covered. It is comprehensive in the way that covers many basic concepts/terminologies that students need to know before they start to do digital marketing. This book includes Electronic Commerce Framework with E-business and Marketplace, Online Consumer Behaviour, 7 Ps' of E-Marketing, Online Advertising; E-MAIL Marketing, Social Media Advertising, Web Analytics and Conversion, Online CRM with CRM Building Block and Technology and CRM.
