Yasushi Watanabe

The term "soft power" describes a country's ability to get what it wants by attracting rather than coercing others - by engaging hearts and minds through cultural and political values and foreign policies that other countries see as legitimate and conducive to their own interests.This book analyzes the soft power assets of the United States and Japan, and how they contributed to one of the most successful, if unlikely, bilateral relationships of the twentieth century. Sponsored by the U.S. Social Science Research Council and the Japan Foundation's Center for Global Partnership, the book brings together anthropologists, political scientists, historians, economists, diplomats, and others to explore the multiple axes of soft power that operate in the U.S.-Japanese relationship, and between the United States and Japan and other regions of the world.The contributors move beyond an "either-or" concept of hard versus soft power to a more dynamic interpretation, and demonstrate the important role of non-state actors in wielding soft power. They show how public diplomacy on both sides of the Pacific - bolstered by less formal influences such as popular cultural icons, product brands, martial arts, baseball, and educational exchanges - has led to a vibrant U.S.-Japanese relationship since World War II despite formidable challenges. Emphasizing the essentially interactive nature of persuasion, the book highlights an approach to soft power that has many implications for the world today.

The term "soft power" describes a country's ability to get what it wants by attracting rather than coercing others - by engaging hearts and minds through cultural and political values and foreign policies that other countries see as legitimate and conducive to their own interests.This book analyzes the soft power assets of the United States and Japan, and how they contributed to one of the most successful, if unlikely, bilateral relationships of the twentieth century. Sponsored by the U.S. Social Science Research Council and the Japan Foundation's Center for Global Partnership, the book brings together anthropologists, political scientists, historians, economists, diplomats, and others to explore the multiple axes of soft power that operate in the U.S.-Japanese relationship, and between the United States and Japan and other regions of the world.The contributors move beyond an "either-or" concept of hard versus soft power to a more dynamic interpretation, and demonstrate the important role of non-state actors in wielding soft power. They show how public diplomacy on both sides of the Pacific - bolstered by less formal influences such as popular cultural icons, product brands, martial arts, baseball, and educational exchanges - has led to a vibrant U.S.-Japanese relationship since World War II despite formidable challenges. Emphasizing the essentially interactive nature of persuasion, the book highlights an approach to soft power that has many implications for the world today.

White, middle-class Americans are one of the most understudied groups in the anthropology of the United States – perhaps because of their hegemonic presence in society. This book offers the first ethnography of 'white middle-class America' from a non-native perspective. Yasushi Watanabe, a Japanese anthropologist, examines two social groups in the Boston area to reveal an intimate portrait of the 'American' family. These two groups are at opposite ends of the social spectrum in terms of religious, ethnic and class backgrounds, and in terms of cultural tastes and lifestyles. The first group is upper-middle class, Anglo Saxon, Protestant, mostly Unitarian or Episcopalian - often identified as archetypical middle-class America. This is a wealthy group that includes descendants of the 'Boston Brahmins', one of America's oldest aristocratic families, closely related to Democratic hopeful John Kerry. The second group is working-class or lower middle-class, Irish Catholic, often referred to as 'Boston Irish'. Informed by a wide range of social theory, The American Family is a fascinating study of family dynamics in modern America that explores how Americans construct their social realities and cultural histories, and how modern society shapes their lived experience.

White, middle-class Americans are one of the most understudied groups in the anthropology of the United States – perhaps because of their hegemonic presence in society. This book offers the first ethnography of 'white middle-class America' from a non-native perspective. Yasushi Watanabe, a Japanese anthropologist, examines two social groups in the Boston area to reveal an intimate portrait of the 'American' family. These two groups are at opposite ends of the social spectrum in terms of religious, ethnic and class backgrounds, and in terms of cultural tastes and lifestyles. The first group is upper-middle class, Anglo Saxon, Protestant, mostly Unitarian or Episcopalian - often identified as archetypical middle-class America. This is a wealthy group that includes descendants of the 'Boston Brahmins', one of America's oldest aristocratic families, closely related to Democratic hopeful John Kerry. The second group is working-class or lower middle-class, Irish Catholic, often referred to as 'Boston Irish'. Informed by a wide range of social theory, The American Family is a fascinating study of family dynamics in modern America that explores how Americans construct their social realities and cultural histories, and how modern society shapes their lived experience.