Yves Pigneur

Prosto byt luchshim uzhe nedostatochno. Segodnja v konkurentnoj borbe pobezhdajut kompanii, u kotorykh gotovnost k izmenenijam vshita v biznes-model. V chetvertoj knige serii Strategyzer Aleks Ostervalder i ego soavtory Iv Pine, Fred Etembl i Alan Smit rasskazyvajut o strategijakh adaptatsii uspeshnykh kompanij, kotorye ne raz perepridumyvali svoi biznes-modeli: Amazon, IKEA, Airbnb, Microsoft, Logitech, Zara i drugie. Na ikh primere vy nauchites formirovat i primenjat portfel biznes-modelej, vnedrjat] i podderzhivat kulturu innovatsij, chtoby nepreryvno podpityvat svoj biznes novymi idejami i sdelat ego nepobedimym.

GLOBAL HIT•Finally, a book that shows you how to replace career uncertainty with career confidence, step-by-step Before they make important decisions, entrepreneurs, scientists, and other professionals maximize results and minimize risk by testing future scenarios using models. Now you, too, can use models to test career decisions: with the single-page visual method that's already helping hundreds of thousands of professionals worldwide. Careers were complicated enough before explosive changes swept the world, igniting even greater complexity and triggering uncertainty—along with hidden opportunities. All of this compels professionals to reinvent how they work. But how? The key is to draw a visual "picture" of your work—a model—that quickly gives you an entirely new understanding of what your work means to employers, customers, colleagues—and you. This model instantly triggers new insights and identifies next career moves you can make with confidence. Readers of the first edition of Business Model You will find this all-new, full-color book deepens their understanding of the method with new tools and techniques including the Work Model Canvas, Outward Focus, Third Objects, The Three Questions, the "Passion" Myth, the Valuable Work Detector, and Reasons to Choose You. Examples covering 50 occupations in both commercial and not-for-profit sectors are features, all alphabetically indexed at the front of the book. A global hit available in 20 languages, Business Model You pioneered the model-based approach to work reinvention that's been adopted for use by thousands of corporations, universities, and not-for-proit organizations worldwide. Want to replace career uncertainty with career confidence? Reinvent the most important model of all: Business Model You.

The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones. The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition. In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools—such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map—enable readers to understand how to design invincible companies. The Invincible Company: ? Helps large and small companies build their growth strategy and manage their core simultaneously ? Explains the world's best modern and historic business models ? Provides tools to assess your business model, innovation readiness, and all of your innovation projects Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.

U knizi "Rozrobljajemo tsinnisni propozitsiji" vi znajdete dokladni roz'jasnennja, jak rozrobljati tsinnisni propozitsiji j analizuvati jikh, ne vitrachajuchi zajvikh groshej i chasu.Doktor Aleksandr Ostervalder - odin z avtoriv knizhki "Rozrobljajemo tsinnisni propozitsiji" proponuje pokrokovi diji dlja rozrobki j polipshennja vashikh produktiv i poslug. U knizi mistjatsja chitki viznachennja, prikladi ta velichezna kilkist praktichnikh vprav, jaki vi mozhete vikonati, schob krasche pozitsionuvati sebe v svojij kompaniji abo jak pidprijemtsja.Tsja knizhka dopomozhe vam stvoriti takij produkt dlja klijentiv, jakij jim spodobajetsja i voni zakhochut jogo kupiti. Vona navchit vikoristovuvati dosvid i navichki vashoji komandi, ne vitrachati chasu na ideji, jaki ne spratsjujut. Tsja praktichna knizhka navchit vas protsesam ta instrumentam, jaki potribni dlja uspikhu i dopomozhut vam vidrazu zastosuvati jikh v povsjakdennij roboti.Tsju knizhku mozhna porivnjati z piznavalnimi j informativnimi komiksami, stvorenimi za uchasti talanovitoji Trish Papadakos, dizajnera, fotografa i pidprijemtsja. Biznes-modeli zrozumiti ne prosto. Tomu komiksi duzhe dopomagajut sprijmati informatsiju bilsh efektivno. Zaproponovani metodiki pidijdut i pidprijemtsjam-pochatkivtsjam i kompanijam, scho davno isnujut.U svojikh vidgukakh pro knigu "Rozrobljajemo tsinnisni propozitsiji" chitachi nadzvichajno visoko otsinjujut jiji zmist i oformlennja. Voni vvazhajut, scho knizhka napisana praktikami dlja praktikiv. Napisana tak, scho vidrazu pislja prochitannja jiji z olivtsem mozhna zastosovuvati zaproponovani shabloni do bud-jakikh svojikh zavdan.Zamoviti i kupiti knigu "Rozrobljajemo tsinnisni propozitsiji" ukrajinskoju movoju mozhna v nashomu internet-magazini. Tut zhe vi znajdete bezlich novinok z tsikavikh dlja vas tem.PerekladachRoman Kornuta

Vinnende verdiforslag er en lærebok som viser deg hvordan du kan skape produkter og tjenester som kundene har lyst til å kjøpe.Boken er nyttig lesestoff for deg som har vært frustrert over bedriftsmøter som består av endeløse samtaler, over dyre produktlanseringer som feilet, eller over en god idé som aldri ble realisert. Boken kan hjelpe deg til å forstå mønstrene i gode verdiforslag, å komme nærmere kundene og å unngå å kaste bort tid på ideer som ikke vil fungere. Her vil du lære den enkle, men omfattende, prosessen det er å designe og teste verdiforslag. På den måten kan du tilby produkter og tjenester som passer kundens behov uten å måtte gjette deg frem.Boken viser ved hjelp av praktiske øvelser, illustrasjoner og verktøy hvordan du kan forbedre et produkt, en tjeneste eller en forretningsidé.

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires.In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

Business Model Generation är en praktisk, inspirerande handbok för alla som vill förbättra en affärsmodell – eller utforma en ny.Förändra ditt sätt att tänka kring affärsmodeller I Business Model Generation får du lära dig effektiva och praktiska innovationstekniker som används av framgångsrika företag världen över. Du får lära dig hur man på ett systematiskt sätt förstår, utformar och implementerar en ny affärsmodell – eller analyserar och moderniserar en gammal.470 Affärsstrategier har medverkat Business Model Generation gör precis vad den säger. Boken har skrivits gemensamt av 470 praktiker från 45 länder och har finansierats och producerats utan stöd från den traditionella förlagsbranschen. Den har en starkt integrerad, visuell och platt design, vilket gör att man kan tillämpa den direkt i det dagliga arbetet.Utformad för nytänkare Business Model Generation har skrivits för människor som är beredda att överge föråldrade sätt att tänka och i stället tillägna sig nya, innovativa modeller för värde-skapande: chefer, konsulter, entreprenörer – och ledare i alla organisationer.

Det er svært at lave en forretningsmodel, fordi der er så mange ting at tage hensyn til, og fordi de fleste er usikre på, om de kan. Med denne bog får læseren en meget enkel og let tilgængelig skabelon til at lave en forretningsmodel. Det er en håndbog for nytænkere, banebrydere og rebeller med ambitioner om at trodse forældede forretningsmodeller og designe morgendagens virksomheder. Det er en bog for forretningsmodel-generationen. Bogen er en af de mest omtalte business-bøger inden for de seneste år. Fordi bogen er super brugbar for både store og små virksomheder og også enmandsvirksomheder, og derfor er den faktisk allerede blevet populær i Danmark. Hvordan laver man så en forretningsmodel? Jo, man udfylder et ”strategilærred”, som er en skabelon, med de ting, man skal bruge, og så er man i gang, let og elegant, uanset hvilken forretning man ønsker at lave, eller hvad man arbejder med.

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"