Marketing gurus everywhere are telling you to invest in video. You might be tempted rush into production or launch a hasty campaign, but not so fast You probably have limited budget, and the stakes are too high to overspend on mediocre content. So if you're a founder, entrepreneur, or marketer, how much of your budget should you invest? What return on investment can you expect? Should you go for animation or live action? How should you distribute your video? You'll get answers to these questions and many more. As the first employee and Senior Account Manager at the New York animation studio IdeaRocket, Dan Englander worked with Venmo, Electronic Arts, and many Fortune 500s. From his experiences, he lays out a step-by-step blueprint for achieving results from video marketing.Don't Go Viral will teach you to rethink and leverage the most powerful marketing medium.Learn how to: Find Target ROI Use a 5-step process. Know what you hope to gain BEFORE spending money. Model Your Results Review relevant case studies and plan for success. Win With YouTube Develop the right expectations and strategy for the largest video network. Learn the nuanced approach used by advanced video marketers. Fit Video Marketing Into Your Funnel Avoid squandering your video's power. Show it to the right audience at the right time. Apply Distribution Strategies, Tools, and Hacks Access a library of specific methods for increasing your conversions, sales, and audience.Video can be your most lucrative marketing asset or a headache-inducing money pit. It just depends on the strength of your strategy. Don't Go Viral will start you on the right path.
What must you do today to triple your sales in 12 months?The B2B Sales Blueprint will empower you to answer this question.In five phases, you will learn how to transform your results by melding new technology with timeless fundamentals. From his experience winning business with 16 Fortune 500s and companies across many verticals, Dan Englander offers a hands-on guide to lead generation, sales, and productivity.What's inside: The Lead Generation BlueprintBuild a steady stream of leads by systematizing and outsourcing your outbound process.The First ConversationUse provided templates to plan your conversations and win more deals.Following Up and ClosingGet to the next step and avoid the pitfalls responsible for over 80% of all lost opportunities.Staying SharpAdopt positive sales habits to set the stage for long-term improvement.Exclusive Library of Apps, Tools, and High-Tech ShortcutsUse technology to understand your buyers, automate your processes, and make life easier.After reading The B2B Sales Blueprint you will: Set and achieve specific, KPI-grounded lead generation goals. Successfully delegate prospecting to affordable specialists. Gain new confidence on sales calls with the help of small lifestyle changes. Know how to get consistent referrals from customers and partners. Invest your time and energy in the most promising opportunities.To enjoy these results, you should be ready to think creatively and take action. The Blueprint is for salespeople of all stripes: entrepreneurs, business development professionals, business owners, and anyone who comes into direct contact with prospects and customers. Scroll to the top and click "Buy Now" to see positive outcomes sooner rather than later.
