Kirjahaku

We'll Cover: Identify Interactions That Can Make Your App Valuable-How can I find my app's most valuable interactions?-What is Customer Lifetime Value?-How can I use an App campaign from Google Ads to drive my users to complete certain interactions?Take Your App Worldwide with Localization-Why should I modify my app's design for specific markets?-How can I find the right audience for my app internationally?-How can I localize my app for my target market?Make It Work: Optimize Your App Performance-Why is app performance something I should care about?-Why should I optimize my app for different types of uses?-How can improving my app performance help me enter new markets?Promote Your Mobile App to Get More Downloads-How do I make a strong landing page in an app store?-What type of paid mobile advertising can I do?-How can I use any of my own channels and assets to promote my app?Keep Mobile Users Engaged In and Out of Your App-How do I encourage people to keep using my app after they install it?-How can I improve user experience and onboarding?-How can I use online ads and push notifications to engage people?Grab Their Attention with SMS Marketing-How can SMS (text messages) marketing help my business?-How does SMS marketing add value to my customers' experience?-How should I collect my customers' phone numbers?Help Your App Stand Out with Great Creative Assets-What is a creative asset?-How do App campaigns from Google Ads use my assets?-How can I make a successful asset?Reach the Right Audience for Your App with an App Campaign-What is an App campaign from Google Ads?-How can an App campaign help my business?-How can I set up an App campaign

We'll Cover: Blog Your Way to Better Business-How can a blog help my business?-What are some common types of blog posts I can create?-How do I get people to read my blog posts?Boost Brand Awareness by Curating & Repurposing-How can curating content help my business?-What's the right way to curate content?-What's the difference between curating and repurposing content?Branded Content & Native Ads: Engage Your Audience-What are branded content and native advertising?-How can they help my business?-How do I create effective branded content?Make Every Post Count with a Content Strategy-What's a content strategy?-Why should my business have one?-How do I create a content strategy?Test Your Content Before You Invest-What's the difference between short and long form content?-Why should I use both forms?-How can I measure my content's success?Create Content Themes That Match Your Values-Why do I need content themes?-How do I come up with them?-How many do I need?Turn Information into Stories with Data Visualization -What is data visualization?-Why is it important for my business?-How can I use data visualization to market my business?Keep It Real with User-Generated Content-What's user-generated content?-What's the most effective form of it?-How can I get started?Show Your Story with Visual Marketing-What is visual marketing?-How can it help my brand?-What are the keys to creating strong images?

We'll Cover: Boost Your Online Business with Google Ads-What is Google Ads?-Why is online advertising important for my business?-How do I set up Google Ads?Get Organized with a Digital Marketing Plan-What's a digital marketing plan?-How can a digital marketing plan help my business?-How do I make sure my website is helping my digital marketing?Gain Insights from Your Google My Business Listing-What are Google My Business Insights?-How can they help my business?-How do I access and use Insights from my Google My Business listing?How to Get Found on Google Search and Maps-Why should I get my business online and keep my information up to date?-What is Google My Business?-How do I get started with Google My Business?Key into Keywords for Search Engine Marketing-How do I start picking keywords for search engine marketing?-Where can I get ideas for strong keywords?-What tools can help me come up with new keywords?Make the Most of Your Google My Business Listing-Why should I update my Google My Business listing after it's verified?-How can this help me turn searchers into customers?-How can I maximize the potential of my Google My Business listing?The Power of Online Advertising-How is online advertising different from other types of advertising?-Why is online advertising important for my business?-How does it work?Online Reviews: The Best Endorsement for Your Business-Why are online reviews important for my business?-How can I effectively respond to online reviews?-How can I use online reviews in my marketing?Get a Competitive Edge: Create a Website, Fast-If I have an online business listing, do I need a business website?-Is there an easy way to create a business website?-How do I use the website feature in Google My Business?Create a High Quality, High Ranking Search Ad-What determines an ad's ranking in search results?-How does an auction for an online ad work?-How can I make high quality ads

We'll Cover: Keep Your Eyes on the Prize: Running Online Giveaways -How can organizing an online giveaway help my marketing?-How do I run an online giveaway successfully?-How do I create buzz to promote my online giveaway?Social Ad Tactics: Focus, Research, Measure -Why should I use social ads to promote my brand?-How can I set up my social ads for success?-How do I know if my ads are working?Work with Social Media Influencers to Sell More -What are social media influencers?-How can they help my brand?-How can I engage with them?Surviving and Thriving on Social Media-Why do I need a social media strategy?-What should I think about when I post?-How can I define my voice

We'll Cover: Why a Business Email Address Is Good for Business-What's the difference between a business email address and a personal one?-Why should I have a business email address?-How do I get a business email address?Keep Customers Interested with Email Automation -What is email automation?-How can I use it to help my business?-How does it help my customers stay interested and engaged?Get to the Point: Tips for Crafting Effective Emails-How can effective email communication help my business and brand?-How can I craft effective emails?-How can I make sure I'm responding to emails properly?The Non-Spammy Way to Build an Email List-Why is building an email or newsletter subscriber list important?-How can I help people understand the value in signing up for my emails or newsletters?-How can I use my online content to convince people to sign up?Make Email Marketing Your Secret Weapon-Why should I do email marketing?-What types of emails can I send?-What are the best ways to measure my email marketing's success?Build Your Email Marketing A-Team-Why should I consider hiring a team to do my email marketing?-What should I look for when hiring people for my team?-What are the core roles and responsibilities of an email marketing team?Get Your Emails in Shape with Multivariate Testing -How is multivariate testing different from A/B testing?-Why should I use it in my email marketing?-How do I do multivariate testing?Reach Customers, Not Spam Filters-What are spam filters?-How and why should I avoid them?-How can I keep my email contact list up-to-date and relevant

We'll Cover: Find Your Customers with Customer Lifetime Value-Are all customers created equal?-What exactly is customer lifetime value?-How can I use it to help my business?How Crowdfunding Success Begins with an Email-Why do I need to market my crowdfunding campaign?-How can I use email marketing to attract potential backers?-How do I plan an effective email marketing campaign?Innovative Crowdfunding: Raise More Than Money-Why should I consider crowdfunding?-How can I use crowdfunding to connect with my target audience better?-How do I use it to test out new products or ideas?Build Your Business Fast with Growth Hacking-What's growth hacking?-How is it different from traditional marketing?-How can I find my growth hack?Test Product/Market Fit Before You Commit-What's product/market fit?-Why is it so important for my business?-How do I go about finding it?Use Prototyping to Fail Intelligently-What's prototyping and why should I do it?-What can I prototype?-What are the different stages of prototyping

We'll Cover: First Build an Audience, Then Make Products-Why should I work on building an audience before making my product?-How do I use content marketing to build an audience?-How do I use my audience to figure out which products to sell?Move Past Failure with Effective Storytelling-Why is it important that my brand acknowledges its failures?-How should I tell the story of a failure?-How can I show that I've moved past a failure?Get Customers Interested by Telling a Great Story-How can I use my own experiences to help my business?-What's the personal approach to storytelling?-What's the higher purpose approach?How a Punchline Can Send a Strong Message-How can I use humor to connect with my audience?-What techniques can help me add humor to my marketing?-How do I make sure I'm using humor in the right context?Find a Target Audience That's Not Generic-Why should I avoid generic descriptions of my target audience?-What's a good way to define my target audience?-How does this help me stand out from my competitors

We'll Cover: Choosing Your Website's Domain Name and Host-How do I choose a good domain name and host for my website?-What is web hosting?-What are the 3 main types of web hosting?Design Your Mobile Site to Be Customer-Friendly-Do I really need a mobile site?-What should I know when I'm using a designer or agency?-How can I improve my mobile site design?Stay Alert: Help Keep Your Business Safe Online-What types of online security issues might affect my business?-How can I help keep my business secure online?-How can I help keep my business' devices safe?Handle with Care: Avoid Scams in Your Email-What is a phishing scam?-How can you avoid phishing scams?-How can you minimize the effects of a phishing scam?Appeal to Searchers and Search Engines with SEO-How is SEO different from SEM?-How do search engines work?-Why should I optimize my site for both search engines and the people doing the search?Tips for Building a Successful Website-Why should my business have a website?-How can a business website help me and my customers accomplish goals?-How do I create a strong website?Picture This: Website Images Worth a Thousand Words-Why do I need high quality, high-resolution images on my website?-What do my website images tell my potential customers?-How do I make sure I'm using the right types of images

We'll Cover: Take Your Business' Mobile Messaging to the Next Level-How do I turn conversations with my customers into conversions?-How and why should I keep track of the customers I'm messaging?-What tools do I need to handle a high volume of messages and scale my business? Connect with Your Customers through Mobile Messaging-How can mobile messaging help me sell my products and market my business?-How do I set up messaging for my business?-What kind of messages should I send to sell and market my products or services?Using CRM: The Tool for Meeting Customers' Needs-What is a Customer Relationship Management system?-How can this type of system help my business?-How can I get started using this system?Keep People Coming Back With Exceptional Customer Service-How can great customer service help me do better business?-How do I provide great customer service?-What tools can I use to improve my customer service?Lay the Groundwork for Your First Sale-Why is it important to prepare for my first sale?-How can I position my product to make a sale?-What steps can I take to prepare for my first sale?Know What Customers Want: Great Customer Service-Why is customer service important for my business?-What do customers expect of my customer service?-What can I do to provide the best customer service possible?Sell, Sell, Sell: Get Quick Conversations with Flash Sale-What is a flash sale?-How can I use flash sales in my marketing?-How do I run an effective flash sale?Prep Your Business for a Successful Holiday-Why should I get my business ready for the holidays early?-What steps can I take to prepare my business for the holiday rush?-How can I encourage holiday shoppers to become loyal, long-term customers?How to Market for Holidays and Special Moments-Why should I create specialized marketing for certain moments and holidays?-How do I find the right moments for my business and target audience?-How do I create moment-based marketing plans and materials?Test, Refine, Don't Give Up: Tips for Increasing Sales-After I create a sales strategy, should I stick with it no matter what?-If I'm making steady sales, why should I still try to increase the amount I make?-How can I increase sales?Journey Mapping: Connect the Customer Dots-What types of moments are part of the customer journey?-What is journey mapping and how can it help my marketing?-How do I start journey mapping?Make It Personal: Using Personas in Your Marketing-What are personas?-How can personas improve my marketing?-How do I create personas?Make Sales by Learning the Art of Pitching-Why should I learn how to pitch my products or services to customers?-Is pitching a skill that's only necessary for certain types of businesses?-What techniques can I use to become better at pitching?Give Customers the Best Retail Experience in Your Store and Online-Why is it important for my website, mobile site, and physical store to work together?-What can I do to improve my website and mobile site to help customers that want to shop in store?-How can I make it easier for potential customers to do business with me?Foster Customer Relationships to Sell Your Product-What is a sales strategy?-Why should I create one for my business?-How do I set up a sales strategy?See-Think-Do: Hit Every Type of Customer Intent-Should all my marketing push for immediate conversions and sales?-What are the 3 types of customer intent?-How do I optimize my marketing for each type of intent

We'll Cover: Care for Your Team and Increase Productivity-Why is it important to express an interest in my team members' well-being and career development?-How can I show I'm committed to my employees' success?-What can I do to promote a better work-life balance for my employees? Use Coaching to Help Your Team Reach Their Goals-What does it mean to be a good coach in the workplace?-Why is it important to coach well?-What are some ways to be a good coach? Collaborate While Working Remotely-Why is it important to collaborate while working remotely?-How do I stay efficient and collaborative while working apart from my team?-What tools and tactics can I use to coordinate with others working remotely? Design Thinking: An Innovative Way to Turn Ideas into Products-What is design thinking?-Why is design thinking important for fostering innovation within my business?-How do I practice design thinking? Finding or Transitioning to Remote Work-Why is it important to plan for working remotely?-How can I talk to my current employer about starting to work remotely?-How can I filter my job search to find remote work? Keep Top Talent with a Gender Equal Workplace-What's a gender equal workplace?-Why is rooting out gender bias important for my business?-How do I promote a gender equal workplace? Hiring & Recruiting Tips for Businesses of All Sizes-What should I think about before I decide to hire a new employee?-How do I know if I need a full time or part time employee?-What are some guidelines for recruiting and hiring good employees? Structure Your Interviews to Make Better Hires-Should I rely on my instincts when I'm interviewing job candidates?-What is structured interviewing?-How do I conduct a structured interview?Create Strong Job Postings to Hire Strong Employees-Why should I take the time to craft a strong job description?-What steps can I take to make sure I'm attracting strong job candidates?-What should I include in the job description? Lead to Succeed: Motivate People with Leadership-What's the difference between a good leader and a good manager?-Is there a style of leadership that works best?-What are some characteristics of a good leader?Reach the LGBTQ Audience by Being Inclusive-Why is it important to create marketing that resonates with the LGBTQ community?-How do I make sure my team and company understand this community?-What type of research will help me reach this audience?Avoid Micromanaging and Help Your Team Succeed-Why should I avoid micromanaging?-How can I empower my team to perform better?-How can I balance overseeing my team with giving them freedom? Master Mindfulness and Start Paying Better Attention at Work-What is mindfulness?-Why is it important to be mindful and manage your mind as you work?-How can you manage your mind and improve your work with mindfulness? Negotiate with Confidence to Make a Deal-Why is developing strong negotiation skills important for my business?-What are the best practices for negotiating?-How do I exit a negotiation with a good deal? Build a Professional Network that Works for You-Why is networking important to my professional development?-How can I build my network?-What can I do to make the most of networking events?Also Included Overcome Self-Doubt As You Run Your BusinessPreparing for a Successful Business NegotiationDial Up Your Communication Skills to Collaborate BetterBe More Productive at Work by Renewing Your EnergyReflective Listening: How Strong Teams CommunicateManage Your Time to Make the Most of ItFighting Unconscious Bias in the WorkplaceWorking Remotely and Productively at the Same TimeWork-Life Balance: The Right Mix for Business SuccessBuild an Innovative Workplace Destined for Long-Term SuccessWork Smarter (Not Harder) to Help Your Business

We'll Cover: Earn Customers by Building Brand Authenticity -What is brand authenticity?-Why is it important for my business?-How can I develop my brand's authenticity?Capture Brand Character with Creative Guidelines-How are brand creative guidelines different than my brand style guide?-Why are creative guidelines for my brand important?-How do I come up with my guidelines?Unite Your Company with a Strong Brand Identity-What's a brand identity and why do I need one?-How do I develop one?-How does it affect the marketing I do?Brand Messaging That Speaks Volumes-What is brand messaging?-Why is brand messaging important to my brand or business?-How can I come up with memorable brand messaging?Brand Rehab: Recovering When Mishaps Happen-What is brand recovery?-How should I respond when a brand crisis hits?-What measures can I take to avoid a brand crisis from happening?Finding a Name That's More Than Just a Name-Why is my brand or product's name important?-How can I come up with a name that fits my brand or product?-How can I use naming to stand out in the marketplace?How Your Personal Brand Is Good for Business-How can building a personal brand help my business?-How do I start building my personal brand?-How do I optimize my website and social media profiles for personal branding?Transform Your Business by Rebranding It-What is rebranding?-How can rebranding help my business?-How do I know if I need to rebrand?Create Content Your Audience Will Want to Share-Why is it important to create content my audience will share?-How can I create content that my audience will share on social media and messaging services?-How can I plan my content strategy to promote sharing?Target, Pitch, and Win Over the Media-How can I find the right media outlets to promote my business?-What should I say to reporters to convince them to cover my product?-What's an elevator pitch?Get People Talking About Your Business with Word of Mouth Marketing-What is word of mouth marketing?-Why is word of mouth marketing important for my business?-How can I get people talking about my business

We'll Cover: Use Video Content to Create a Community-Why is video important for my marketing efforts?-How can I create engaging video content?-How can I use video content to build a loyal audience?Skip the ordinary: Create Engaging Online Video Ads-Why do I need to create engaging online video ads?-How can I make sure my online video ads are entertaining and memorable?-How can I test my online video ads to see which ones perform best?Liven Up Your Video Marketing with Livestreaming-What is livestreaming?-What type of livestreaming videos can help my business?-How do I set up a livestreaming event?Actionable Online Videos: Get More Than Views-Why should I create actionable online videos?-How is online video marketing similar to social media marketing?-How can I get more conversations, connections, and conversions from my videos