ALEXANDER OSTERWALDER

Prosto byt luchshim uzhe nedostatochno. Segodnja v konkurentnoj borbe pobezhdajut kompanii, u kotorykh gotovnost k izmenenijam vshita v biznes-model. V chetvertoj knige serii Strategyzer Aleks Ostervalder i ego soavtory Iv Pine, Fred Etembl i Alan Smit rasskazyvajut o strategijakh adaptatsii uspeshnykh kompanij, kotorye ne raz perepridumyvali svoi biznes-modeli: Amazon, IKEA, Airbnb, Microsoft, Logitech, Zara i drugie. Na ikh primere vy nauchites formirovat i primenjat portfel biznes-modelej, vnedrjat] i podderzhivat kulturu innovatsij, chtoby nepreryvno podpityvat svoj biznes novymi idejami i sdelat ego nepobedimym.

GLOBAL HIT•Finally, a book that shows you how to replace career uncertainty with career confidence, step-by-step Before they make important decisions, entrepreneurs, scientists, and other professionals maximize results and minimize risk by testing future scenarios using models. Now you, too, can use models to test career decisions: with the single-page visual method that's already helping hundreds of thousands of professionals worldwide. Careers were complicated enough before explosive changes swept the world, igniting even greater complexity and triggering uncertainty—along with hidden opportunities. All of this compels professionals to reinvent how they work. But how? The key is to draw a visual "picture" of your work—a model—that quickly gives you an entirely new understanding of what your work means to employers, customers, colleagues—and you. This model instantly triggers new insights and identifies next career moves you can make with confidence. Readers of the first edition of Business Model You will find this all-new, full-color book deepens their understanding of the method with new tools and techniques including the Work Model Canvas, Outward Focus, Third Objects, The Three Questions, the "Passion" Myth, the Valuable Work Detector, and Reasons to Choose You. Examples covering 50 occupations in both commercial and not-for-profit sectors are features, all alphabetically indexed at the front of the book. A global hit available in 20 languages, Business Model You pioneered the model-based approach to work reinvention that's been adopted for use by thousands of corporations, universities, and not-for-proit organizations worldwide. Want to replace career uncertainty with career confidence? Reinvent the most important model of all: Business Model You.

Paljud ettevõtjad viivad oma ideid ellu liialt rutakalt, mille tulemusel jookseb seitse toodet kümnest ludinal lati alt läbi. David Bland ja Alex Osterwalder on võtnud nõuks seda statistikat muuta, pakkudes välja lihtsa meetodi, mis aitab heast ideest kuulikindla ärimudelini liikuda.Nende "Äriideede testimine" selgitab: Kuidas kahandada riski raisata aega, raha ja teisi ressursse ideedele, mis ei hakka kunagi tööle? Kuidas elimineerida strateegia ning testimise ja valideerimise vahel laiutavat lõhet? Kuidas teha kindlaks ja testida võtmetähtsusega hüpoteese väärtuspakkumise ja ärimudelitahvli abil? Kuidas langetada olulisi ärilisi otsuseid viisil, mis lubab toetuda enamale kui intuitsioon ja kõhtunne? Kuidas julgustada oma meeskonnas eksperimenteerivat mõtteviisi ja kuidas sellest vormida pidev ning jätkusuutlik protsess?"Äriideede testimine" on suurepärane käsiraamat suurfirma novaatorile, kes üritab korporatsiooni kitsendusi trotsides uusi äriprojekte käima tõmmata; idufirma ettevõtjale, kes tahab testida ärimudeli algkomponente, et vältida meeskonna ja investorite tarbetut aja, energia ning raha raiskamist; ja kõigile neile, kes ihkavad põhitöö kõrvalt oma äri püsti panna.David Bland on nõustaja ja mitme ettevõtte asutaja, kes on oma töös keskendunud sellele, et aidata ettevõtetel saavutada turu ja nende toote vahelist sobivust. Enne nõustamistööd arendas David üle kümne aasta tehnoloogiavaldkonna idufirmasid. Seda maailma toetab ta tänini, jagades oma teadmisi mitmes Silicon Valley idufirmakiirendis.Innukas ettevõtja ja nõutud esineja Alex Osterwalder on rahvusvaheliste menukite "Ärimudeli generatsioon" ja "Väärtuspakkumise disain" põhiautor. Aastal 2015 võitis ta Thinkers50 strateegiaauhinna, mida Financial Times nimetab juhtimisideede Oscariks.

Das Comic Buch Biz4Kids erz hlt lustige und spannende Geschichten, die zugleich die Grundlagen von Business und Unternehmergeist vermitteln.Als die 15-j hrige Anna aus London in den Ferien nach Australien reist, ahnt sie noch nicht, dass ihr l ssiger Onkel Jay in Schwierigkeiten steckt. Ein fieses Duo von B sewichten, angef hrt von einer mysteri sen finsteren Gestalt, scheint Jays Surfladen zu bedrohen. Wird Anna es schaffen, die Probleme des Ladens zu l sen und Jays Gesch ft zu retten?Bei ihren Reisen in verschiedene L nder lernt Anna mehr ber die Wirtschaftswelt und kommt so vielleicht auch ihrem Traum, einen spannenden und unterhaltsamen Social-Media-Kanal zu betreiben, ein St ck n her. Aber hier beginnen die Abenteuer von Anna und ihren Freunden erst richtig..

The Biz4Kids Comic Book tells a funny and exciting story that also conveys the fundamentals of business and entrepreneurship.When 15-years-old London Girl Anna travels to Australia on vacation little does she know that her easy-going uncle Jay is in trouble. A vicious duo of troublemakers led by a mysterious sinister figure seems to threaten jay's beloved surf shop. Will Anna be able to solve the shop's problems and save Jay's business?Visiting different countries Anna learns more about the world of businesses and also may get a little bit closer to her dream of running an interesting and fun social media channel. But this is just where Anna and her friend's adventures begin.

Take advantage of a powerful visual management tool for teams as you work together and deliver great results. It's been used by thousands of teams for project success! 59% of U.S. workers say that communication is their team's biggest obstacle to success, followed by accountability at 29% (Atlassian). High-Impact Tools for Teams explains a simple, powerful tool that helps team leaders and members align and get clarity on exactly who is responsible for each part of the team's most important activities and projects. The tool is complemented by 4 trust add-ons that help teams build trust and increase psychological safety, so every member can be confident in sharing ideas or concerns about obstacles the team may face. It's a proven tool for project teams, based on years of research, and thousands of teams are already using the Team Alignment Map to run effective "get-to-action meetings", give projects a good start and de-silo organizations. Co-author Alex Osterwalder is the international best-selling author who co-created the Business Model Canvas, a strategic management tool used by 1 million+ industry leaders globally. Plan as a team and know who does whatUncover and proactively remove the most likely obstacles to any projectBoost team member contributionsRun more effective team meetings Get more successful projects With the guidance of High-Impact Tools for Teams, you can be better prepared as a team leader or team member to plan effectively, reduce risks, and collaborate with others. Your team will be accountable and ready to deliver results!

Med effektive værktøjer fortæller Den uovervindelige virksomhed, hvordan man opretter nye vækstmotorer, hvordan man ændrer måden, hvorpå produkter og tjenester oprettes og leveres, og hvordan man udtrækker maksimal fortjeneste af en forretningsmodel. Denne håndbog giver beslutningstagere, innovatører, og iværksættere et værktøj til at opbygge Den uovervindelige virksomhed. Bogen forklarer, hvad enhver organisation kan lære af forretningsmodeller fra verdens mest spændende virksomheder og viser, hvordan forretninger som Amazon, IKEA, Airbnb, Microsoft og Logitech har skabt enorm succes og har disruptet hele brancher. Bogen indeholder 50 opskrifter på succes, der stammer fra verdens bedste forretningsmodeller. Den tilbyder modeller til både at opfinde nye virksomheder og ændre eksisterende.

The Authoritative Library for Business Leaders, Thinkers, and Doers The Strategyzer Box Set includes five bestsellers from Alex Osterwalder and his co-authors that are among the most influential, inspiring, and practical business books published in the 21st century. This is the library of innovation-focused tools and thinking that has inspired and challenged over 2 million business leaders and consultants in 40 languages, and is used in 250 business schools around the world. The Strategyzer Box Set captures, in stunning 4-color visuals, the most important ideas and tools every leader needs to drive growth in the modern business world. If your mission involves leading people and teams, transforming business models, innovating products and services, testing exciting but risky new ideas, or leading your organization through a world full of chaos, competition, and change, The Strategyzer Box Set is the most valuable, highest-ROI advisor you will ever consult. Packaged in a sophisticated and subtly-designed box, the five-volume set is an attractive complement to any leader’s desk or office, and a gift that communicates the highest respect. The Strategyzer Box Set includes: The Invincible Company explains how to reinvent your organization and make it last — with inspiration from the world's best business models.High-Impact Tools for Teams describes powerful tools for aligning your people around a mission, getting accountability and delivering results in fast-paced, uncertain and complex projects.Testing Business Ideas explains how to increase the success of any venture through rapid experimentation.Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy.Business Model Generation teaches you how to systematically understand, design and differentiate your business model.

Når vi skal føre nye ideer ud i livet, bliver vi ofte ramt af usikkerhed og frygt for fiasko. Men hvis du vænner dig til altid at teste dine ideer, minimerer du risikoen for, at det, du troede skulle blive genialt, falder til jorden. Test dine ideer viser, hvordan du gør dine ideer skudsikre. Du lærer at anvende eksperimenter og at sætte dine undersøgelser i system, så det med at teste altid bare er noget, man gør i din virksomhed. Bogens 44 enkle eksperimenter er værdifulde, fordi de reducerer risikoen og usikkerheden ved en idé og giver dig et bevis for, om dine hypoteser skal støttes eller afvises.

The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones. The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition. In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools—such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map—enable readers to understand how to design invincible companies. The Invincible Company: ? Helps large and small companies build their growth strategy and manage their core simultaneously ? Explains the world's best modern and historic business models ? Provides tools to assess your business model, innovation readiness, and all of your innovation projects Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideasClose the knowledge gap between strategy and experimentation/validationIdentify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

U knizi "Rozrobljajemo tsinnisni propozitsiji" vi znajdete dokladni roz'jasnennja, jak rozrobljati tsinnisni propozitsiji j analizuvati jikh, ne vitrachajuchi zajvikh groshej i chasu.Doktor Aleksandr Ostervalder - odin z avtoriv knizhki "Rozrobljajemo tsinnisni propozitsiji" proponuje pokrokovi diji dlja rozrobki j polipshennja vashikh produktiv i poslug. U knizi mistjatsja chitki viznachennja, prikladi ta velichezna kilkist praktichnikh vprav, jaki vi mozhete vikonati, schob krasche pozitsionuvati sebe v svojij kompaniji abo jak pidprijemtsja.Tsja knizhka dopomozhe vam stvoriti takij produkt dlja klijentiv, jakij jim spodobajetsja i voni zakhochut jogo kupiti. Vona navchit vikoristovuvati dosvid i navichki vashoji komandi, ne vitrachati chasu na ideji, jaki ne spratsjujut. Tsja praktichna knizhka navchit vas protsesam ta instrumentam, jaki potribni dlja uspikhu i dopomozhut vam vidrazu zastosuvati jikh v povsjakdennij roboti.Tsju knizhku mozhna porivnjati z piznavalnimi j informativnimi komiksami, stvorenimi za uchasti talanovitoji Trish Papadakos, dizajnera, fotografa i pidprijemtsja. Biznes-modeli zrozumiti ne prosto. Tomu komiksi duzhe dopomagajut sprijmati informatsiju bilsh efektivno. Zaproponovani metodiki pidijdut i pidprijemtsjam-pochatkivtsjam i kompanijam, scho davno isnujut.U svojikh vidgukakh pro knigu "Rozrobljajemo tsinnisni propozitsiji" chitachi nadzvichajno visoko otsinjujut jiji zmist i oformlennja. Voni vvazhajut, scho knizhka napisana praktikami dlja praktikiv. Napisana tak, scho vidrazu pislja prochitannja jiji z olivtsem mozhna zastosovuvati zaproponovani shabloni do bud-jakikh svojikh zavdan.Zamoviti i kupiti knigu "Rozrobljajemo tsinnisni propozitsiji" ukrajinskoju movoju mozhna v nashomu internet-magazini. Tut zhe vi znajdete bezlich novinok z tsikavikh dlja vas tem.PerekladachRoman Kornuta

Trend-Driven InnovationBeat accelerating customer expectations.Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups—from Apple to Uber, Chipotle to Patagonia—redefine customer expectations.Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever.You'll learn: How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity.Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this.How to turn trends and insights into innovations that customers will love. Amid the endless change that defines today's business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers love, and campaigns people can't stop talking about.