Brian Clegg

As a fundamental particle, the electron is central to an understanding of the nature of matter. All of chemistry is dependent on the interaction of electrons on the outside of atoms. But the electron has also become increasingly central to our lives, first through the deployment of electricity and then as the essential driving force of electronics, with all its quantum subtlety. We spend our entire lives now bathed in the electron's output, whether we are simply turning on a light, looking at a phone or working on a computer. And with the move away from fossil fuels, the electron becomes ever more our most important servant. In this fascinating book, Brian Clegg reveals a remarkable story of scientific wonder and innovation, and paints a compelling picture of one of the most essential components of life itself.

Brainjacking takes us on a journey through advertising and marketing's attempts to understand and influence our thoughts and desires, from the earliest billboards to the technologies of the future. To discover how science intersects with our desires and decisions, the book pulls together three strands that have a huge impact on our lives: advertising, how much privacy we can and should have in the new electronic world, and how to draw the line between information and influence. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, subliminal advertising and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.

The universe was supposed to be all there was - the whole of existence. For centuries the size of the universe and whether or not it is finite, fascinated scientists and philosophers.But however big the universe may be, there being only one gave astronomers and cosmologists a headache. Existence as we know it is contingent on so many constants in nature which, if altered only slightly, would make life impossible. This seems so unlikely to happen by chance. What if, instead, there is in fact a vast range of different universes, with many variants of the universal contents, making ours just one of many that happens to be viable for life?In this illuminating exploration, Brian Clegg delves into the endless possibilities of the multiverse. Investigating questions of expanding, parallel and communicating universes, this accessible guide takes the reader into one of the weirdest and most exciting areas of modern physics and cosmology.

What with machine learning and deep learning, chat bots and robots, generative AI and deep fakes, the modern landscape of artificial intelligence is suddenly a very real place to explore. But how are you expected to navigate this exciting and potentially terrifying new world?Navigating Artificial Intelligence provides the map you need to start exploring some seriously big ideas. Provocative questions prompt ‘short cut’ answers written by an expert author, with each one the setting-off point for instructions to help you plot your path through the potential, and potential pitfalls, of AI. With ‘one-stop’ graphics signposting a memorable or metaphorical idea for each topic, and ‘route map’ glossaries explaining key terms and their connections, this is your expert guide to discovering whether AI is the start of a brave new world, or the beginning of the end for humankind.

Brainjacking explores the psychology of storytelling - the ability that makes us human. To discover how science intersects with our desires and decisions, the book pulls together three ways that we use story to modify others' brains: informing, influencing and manipulating. Running through education and politics, advertising and marketing we discover how techniques can range from subtle nudges and subliminal influences to powerful emotional manipulation. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, social media and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.

Everyone has an interest in the weather, whether it's to check the prospects for a day out or to know when best to harvest a crop. The Earth's weather systems also provide some of the most dramatic forces of nature, from the vast release of energy in a lightning flash to the devastating impact of tornadoes and hurricanes.For centuries, our only real guide to future weather was folklore, but with the introduction of the first weather forecasts and maps in Victorian times, attempts were made to give some warning of the weather to come. Until relatively recently, these forecasts could be wildly inaccurate - think of Michael Fish's denial that there was a storm on the way the night before the UK's great storm of 1987. This was due to the mathematically chaotic nature of weather systems, first discovered in the 1960s, the understanding of which would transform forecasting from the 1990s and mean that meteorologists became some of the foremost users of supercomputers.From the crystalline perfection of the snowflake to the transfer of energy from the Sun, science lies at the heart of the weather and our understanding of it. In recent years, weather science has moved to the leading edge with advanced modelling, versatile use of satellite data and a better understanding of mathematical chaos. This is a true example of hot science at work.

Kvantovaja fizika imeet reputatsiju slozhnoj nauki, ved v ee osnove matematika i kucha terminov, opisyvajuschikh povedenie atomov i subatomnykh chastits. No vmeste s tem osnovnye kontseptsii, na kotorykh stroitsja eta nauka, dovolno prosty. Eta kniga - provodnik v udivitelnyj mir subatomnoj fiziki, kotoryj poznakomit s osnovami odnoj iz samykh tainstvennykh nauk sovremennosti.Perevodchik: Utkin N. D.

'Strap in and enjoy the ride!' JOHN GRIBBIN'A window seat on a flight to our galaxy's sites of outstanding beauty' MARCUS CHOWN, AUTHOR OF THE ONE THING YOU NEED TO KNOW'His best yet!' HENRY GEE, WINNER OF THE 2022 ROYAL SOCIETY TRIVEDI SCIENCE BOOK PRIZE 'Buckle up for the ride of a lifetime' PHILIP BALL, AUTHOR OF THE BOOK OF MINDS AND BEYOND WEIRDTake a voyage into space to explore the wonders of the galaxy and beyond.With award-winning science writer Brian Clegg as your deep space guide, step on board the starship Endurance and marvel at the fascinating sights of deepest, darkest space.Although our vessel is fictional, the phenomena you will visit, from the vast nebulae that are birthplaces of stars to stellar explosions in vast supernovas, creating the elements necessary for life - or from the planets of other solar systems to the unbelievably supermassive black hole at the heart of the Milky Way - all reflect the best picture current science has to offer.Accompanying Interstellar Tours is an online gallery with over fifty images and videos in full colour, each directly accessible from the page using QR codes.It may never be possible to undertake a voyage through the stars for real. But with Interstellar Tours, you can enjoy the ultimate cruise across the Milky Way.

An exploration of the transformative ways in which nature has inspired the technological advancement of humankind.Biomimetics literally means emulating biology - and in a broader sense the term covers technological advances where the original inspiration came from nature. The Earth is a vast laboratory where the mechanisms of natural selection have enabled evolutionary solutions to be developed to a wide range of problems. In this new title in the Hot Science series, science writer Brian Clegg looks at how humans have piggybacked on natural experimentation, redeploying a solution to create things that make our lives easier. He looks at how the hooks on burdock seeds inspired the creation of Velcro, how the stickiness of the feet of geckos and frogs has been used to create gripping surfaces, such as tyre treads, and how even the most basic optical enhancement in the form of spectacles is itself a form of biomimetics.

A revealing and entertaining guide through some of the biggest misconceptions in science that many of us still believe.You may well be familiar with the fact that lightning, contrary to the popular saying, often strikes the same place twice. But this is just the tip of the iceberg when it comes to what many of us wrongly believe about the way the world works. Whether it’s word of mouth, myths you’ve read about online, or misremembered facts from school, we’re bombarded by misconceptions about the science we come into contact with every day – this book will uncover the most popular myths to help you avoid contributing to the perpetuation of these misunderstandings.Breaking it down into fifty of the most popular misconceptions in science, each chapter of this book will be headed up with a ‘fact’, followed by the real story, providing the science and theory that debunks the myth. From fears about the exponential growth of the human population to the embarrassment of always pointing out the north star as the brightest in the sky, this is the book to read if you want to separate the science fact from fiction.

Brian Clegg was always fascinated by Isaac Asimov's classic Foundation series of books, in which the future is predicted using sophisticated mathematical modelling of human psychology and behaviour.Only much later did he realise that Asimov's 'psychohistory' had a real-world equivalent: game theory.Originating in the study of probabilistic gambling games that depend on a random source - the throw of a dice or the toss of a coin - game theory soon came to be applied to human interactions: essentially, what was the best strategy to win, whatever you were doing? Its mathematical techniques have been applied, with varying degrees of wisdom, to fields such as economics, evolution, and questions such as how to win a nuclear war.Clegg delves into game theory's colourful history and significant findings, and shows what we can all learn from this oft-misunderstood field of study.

'[A]n engaging exploration, ending with interesting speculation on the nature of a future 11th day.'Peet Morris, Times Higher EducationDevelopments in physics and physics-based engineering have led to some of the biggest transformations in the way we live out lives. Here, we journey back to ten separate days in history for a closer look at the breakthroughs that have shaped the modern world. From Isaac Newton's law of motion, to Michael Faraday's electrical field theory, as well as Maxwell's equations that make TV, radio and cellphones possible.Comprising perfectly pitched science writing enlivened with a wealth of fascinating biographical detail, this eye-opening book is a celebration of power of physicists to bring about far-reaching, life-transforming change.