Edward de Bono

Nuevas consideraciones sobre el pensamiento lateral aplicadas a la empresa. Hace ya alg n tiempo que Edward De Bono dio origen al famoso concepto de «pensamiento lateral , un concepto que ha merecido el reconocimiento oficial del Oxford English Dictionary. Tanto la necesidad del pensamiento lateral como los instrumentos de dicho pensamiento se basan firmemente en la l gica de la percepci n, que es muy distinta de la l gica aristot lica y de la l gica usual. La l gica de la percepci n es la l gica de los sistemas de informaci n autoorganizados que Edward De Bono viene describiendo desde 1969. Estas ideas tienen m ltiples aplicaciones en la vida diaria y en muy variados mbitos, pero el mundo de los negocios ha sido el que m s se ha preocupado por ella. De ah que los contenidos de este libro tengan una cierta inclinaci n hacia los temas empresariales. As que estas ideas est n expuestas en t rminos generales y cualquier lector puede utilizar los h bitos y t cnicas de pensamiento que aqu se describen. ENGLISH DESCRIPTION New considerations on lateral thinking applied to the company. It has been some time since Edward De Bono gave rise to the famous concept of "lateral thinking", a concept that has earned the official recognition of the Oxford English Dictionary. Both the necessity of lateral thinking and the instruments of lateral thinking are firmly based on the logic of perception, which is very different from Aristotelian logic and from the usual logic. The logic of perception is the logic of self-organizing information systems that Edward De Bono has been describing since 1969. These ideas have multiple applications in daily life and in a wide variety of areas, but the business world has been the most concerned about them. Hence, the contents of this book have a certain inclination towards business issues. So these ideas are set forth in general terms and any reader can use the habits and techniques of thought described here.

A thought provoking mystery unravels as an Elephant suddenly disappears from the middle of a circus parade. It's up to the novice detective team; the "3Gs" to solve the case of the disappearing elephant. Logical thinking George, the more lateral thinking Gina and the lie-detecting dog G.B. The young detectives must use their imagination and sharp perceptive skills to solve the case. It isn't all easy sailing, as at first no one appears to have a motive to steal an elephant. Then, it suddenly seems that everyone has a motive. The elephant makes matters very complicated by reappearing and then disappearing once again. The young detectives must constantly adjust and restructure their thinking techniques if they are to catch the elephant thieves A story for both young and old about the power of good thinking and creative collaboration to solve problems.

'NO is the basic tool of the logic system. YES is the basic tool of the belief system. PO is the basic tool of the creative system. In the past, ideas have always lived longer than people. Once they were established, ideas would be changed only slowly and over several generations. But today technology and science have so speeded up the rate of change in the world that for the first time ever people actually live longer than ideas. This means that for the first time people need to change their ideas within their lifetime in order to keep up with the world.'

'Many people believe that if you are intelligent you will automatically be a good thinker. However many intelligent people are poor thinkers because they fall into the 'intelligence trap'. On the other hand many people who do not have the highest IQs can become skilled thinkers. The main difficulty with thinking is confusion. We try to do too much in our minds at once. In this book I put forward a framework which allows a thinker to direct his or her attention to one aspect of a matter at a time. My purpose is to provide something that is very simple, very easy to remember, and very easy to use. Simple frameworks used effectively can be very powerful.

A summary by Dr. de Bono of his ideas on thinking as they have been presented in his first books. The titles are, The Five Day Course in Thinking, The Use of Lateral Thinking, The Mechanism of Mind, Lateral Thinking: A Textbook of Creativity, Lateral Thinking for Management, The Dog Exercising Machine, Children Solve Problems, Practical Thinking, Technology Today, PO - Beyond Yes and No.

A book of seven lessons on how to think, not what to think. This Teacher's guide includes student work cards that are also available separately. These Thinking Lessons are the first volume in a series drawn from the work of Dr. Edward de Bono. They are designed to be used for home schooling or in a classroom setting with children aged 8 upwards. The purpose of the lessons is to develop thinking as a skill that can be applied to any situation.

People spend a fortune on their bodies, their faces, their hair, their clothes. Cosmetics, plastic surgery, diets, gym membership - everyone's trying to be more attractive. But there's an easier way to become a beautiful person. It doesn't have to be physical. No matter how you look, if you have a mind that's fascinating, creative, exciting - if you're a good thinker - you can be beautiful.Being attractive doesn't necessarily come from being intelligent or highly-educated. It isn't about having a great personality. It's about using your imagination and expanding your creativity. And it's when talking with people that we make the greatest impact. A person may be physically beautiful, but when speaking to others a dull or ugly or uncreative mind will definitely turn them off.In clear, practical language, de Bono shows how applying lateral and parallel thinking skills to your conversations can improve your mind. By learning how to listen, make a point, and manoeuvre a discussion, you can become creative and irresistible.

Sigmund Freud was no stranger to controversy. He shocked many with his revolutionary theories on human development, desires and sexuality, and transformed the way we think about ourselves today. Starting with a brilliant foreword from renowned psychologist Edward de Bono, the book is then divided into two parts: a biographical essay that provides a concise overview of Freud's life, achievements, theories and controversies; and a Q&A dialogue based on rigorous research and incorporating Freud's actual spoken or written words whenever possible. D.M. Thomas carefully guides us through Freud's life and theories that would lead to him become the father of psychoanalysis. In frank conversation, full of energy and spiced with cynicism and wit, he'll interpret your wildest fantasies and strangest dreams, and even let you in on a few family secrets.

Flowscapes are maps of our perception. They show the flow of our thinking. By understanding which connections and loops dominate our thinking we can challenge our perception and seek alternatives.The mind can only see what it is prepared to see.This book explains how to apply flowscapes to change your thinking.

Don’t chase the market leader, be the market leader.Edward de Bono, the bestselling author of Serious Creativity and inventor of lateral thinking teaches you how to move beyond the baseline of competition and find success with sur/petition.It's simple. If you want to survive in the global marketplace a competitive streak is essential. But what if you want to do more than just survive? In Sur/petition de Bono explains how choosing to run in your own race instead of alongside others will give you the edge over other businesses and creating value monopolies will allow your business to not only survive but become successful. Broken down into 3 sections Sur/petition will explain:1. Why most fundamental habits of management thinking maybe inadequate and even dangerous for your business2. The difference between traditional competition and sur/petition3. The meaning of ‘valufacture’ and how to create value for your businessDrawing from his immense experience consulting the top corporations in the world, de Bono shows you how to go 'beyond competition' and create a new winning game.

Wisdom comes with living a long life, full of rich experiences and can’t be learnt, right? Wrong. In the Textbook of Wisdom bestselling author Edward De Bono (Lateral Thinking, Serious Creativity) explains how you do not have to have lived forever to benefit from the experience of those who have. Full of thinking tools guidelines and principles this ‘textbook’ encourages the use of values and emotions to guide you through life without allowing them to enslave you. Split into short, digestible sections perfect for grazing rather than devouring, Textbook of Wisdom is perfectly designed so you can return again and again, mining for wise words to carry through life that will open your mind to creativity and new possibilities.

Think, don't fight.In today’s world we use an out of date thinking system to navigate our way through modern society, especially when it comes to conflicts and disagreements.Conflicts argues that instead of our age old system of debate we should adopt what de Bono calls a ‘design idiom’ and use lateral thinking to navigate a feud. If two parties think their argument is best, we should be introducing a third party role. De Bono explains how this concept of triangular thinking and map making is the way forward. By highlighting how the current system holds us back and offering practical alternatives De Bono paves the way for a fundamental shift in conflict resolution.

Anyone can join the positive revolution. All you need is creativity. Historically, revolutions have been negative – defining, overthrowing or destroying an enemy, fuelled by a sense of mission and direction. After victory, however, this energy often races on, causing factionalism and strife among the victors. The positive revolution also has energy and direction, but its opponents are entrenched patterns in thought.Progress, maintains Edward de Bono – whether on a personal or global scale – depends on thinking and behaviour that are positive and constructive. The world today is undergoing dramatic, often violent changes, and human behaviour is frequently shaped by guilt and negativity. To lift this dark cloud and create positive revolution, we need to rely more on humour, a key element in changing perception.In this inspiring book, Edward de Bono demonstrates clearly and simply how we can learn to think and interact constructively, efficiently and with respect for core human values.

In Practical Thinking de Bono’s theme is everyday thinking, how the mind actually works – not how philosophers think it should. Based on the results of his famous Black Cylinder Experiment (a critical thinking task that asks participants why they think a black cylinder falls over), de Bono explores the four practical ways of being right. From there he picks out and names the five levels of understanding – and the five major mistakes in thinking. From memes and Instagram to twitter and bestselling books like Mistakes I Made At Work, mistakes – and what we can learn from them – are a hot topic. With Edward you’ll learn exactly why we all make them.

‘Of one thing in life we can be sure. The quality of our life in the future will depend on the quality of our thinking.’Why are we so prone to be negative? And how can we become more positive, both as individuals and as a society? The answer lies in the way we think. The key to positive thinking is developing new concepts, whether this means coming up with a brand new idea or just looking at an existing one in a new light. If we make a deliberate and positive effort to change our thinking we can secure a positive future, and we can harness the focused power of human thinking by releasing it from its pettiness. Edward the Bono is the Nobel Prize nominated father of creative thinking and the master of training the mind to think the right way. He wrote the multi-million copy bestseller Six Thinking Hats and many other revolutionary works on how to think. This classic work was first published in 1979, and since then our belief in the power of positive thinking has only become stronger.

First published in 1981, this was the first book ever to be written explicitly for the right side of the reader’s brain. Much has been made of the research conducted into the left side of the brain – home to language and logic. The right side works in images, whole patterns and undefined feelings – none of which can be verbalized. This more elusive thinking often functions as what is loosely called ‘intuition’. In Atlas, de Bono shows us how to use the right side. It is an atlas because it is a visual reference of images and illustrations that point the reader in the right direction (literally). For anyone who has ever been told to trust their instinct, or who is concerned with management and decision-making, this book is a de Bono classic.

First published in 1977, in this extraordinarily prescient book Edward de Bono sets out his method for achieving the ultimate 21st century goal: work-life balance. Defined in terms of life-space and self-space, de Bono invites the reader to look at their life and measure the gap between these spaces – the smaller the gap, the greater our chances at happiness; but if the life-space is vastly bigger than the self-space, our coping ability is compromised and anxiety is likely. For anyone concerned with happiness and life-fulfilment this book is essential reading, and is perhaps more resonant with readers now than ever before.

Most of our everyday decision-making tends to be confrontational. Whether in large meetings, one-to-one or even in our own heads, opposite view points are pitted against each other. This book reveals how we can all be winners. It helps you to become a better thinker and decision maker.