Malcolm Gladwell

Izvestnyj zhurnalist i pisatel Malkolm Gladuell rasskazyvaet o gruppe aviatorov iz SSHA, oderzhimykh ideej pritselnogo bombometanija - voennoj doktrinoj, kotoraja potentsialno pozvolila by snizit kolichestvo zhertv sredi soldat protivnika i mirnogo naselenija. Dlja 30-kh godov XX veka eta ideja byla revoljutsionnoj: vmesto togo chtoby unichtozhat kovrovymi bombardirovkami vsjo zhivoe na ogromnoj territorii, "bombardirovochnaja mafija" predlagala ispolzovat samolety novogo klassa, kotorye smogli by tochechno vyvodit iz stroja kljuchevye voennye i grazhdanskie obekty. Gladuell virtuozno perepletaet sudby neskolkikh geroev - izobretatelja bombovogo pritsela, amerikanskikh i britanskikh generalov i inzhenerov. Vse oni rabotali na blago svoego naroda, no po-raznomu videli optimalnyj sposob vedenija vojny, i na stranitsakh etoj knigi istorija ikh protivostojanija stanovitsja naprjazhennym dokumentalnym trillerom.

एक कला-विशेषज्ञ नकल को तुरंत पहचान लेता है। एक पुलिसकर्मी जानता है कि कब गोली चलानी है। एक मनोवैज्ञानिक कुछ ही मिनटों में किसी दंपति का भविष्य सटीकता से बता देता है। यह पुस्तक उस क्षण के बारे में है, जब हम बिना कारण जाने कुछ 'जान' जाते हैं। यह दर्शाती है कि अपने अंतर्बोध को धार देना विचार करने से जुड़े आपके विचारों को बदल सकता है।

The routine traffic stop that ends in tragedy. The spy who spends years undetected at the highest levels of the Pentagon. The false conviction of Amanda Knox. Why do we so often get other people wrong? Why is it so hard to detect a lie, read a face or judge a stranger's motives? Through a series of encounters and misunderstandings - from history, psychology and infamous legal cases - Malcolm Gladwell takes us on an intellectual adventure into the darker side of human nature, where strangers are never simple and misreading them can have disastrous consequences. No one challenges our shared assumptions like Malcolm Gladwell. Here he uses stories of deceit and fatal errors to cast doubt on our strategies for dealing with the unknown, inviting us to rethink our thinking in these troubled times.

THE INTERNATIONAL BESTSELLER'Compelling, haunting, tragic stories . . . resonate long after you put the book down' James McConnachie, Sunday Times Book of the Year The routine traffic stop that ends in tragedy. The spy who spends years undetected at the highest levels of the Pentagon. The false conviction of Amanda Knox. Why do we so often get other people wrong? Why is it so hard to detect a lie, read a face or judge a stranger's motives?Using stories of deceit and fatal errors to cast doubt on our strategies for dealing with the unknown, Malcolm Gladwell takes us on an intellectual adventure into the darker side of human nature, where strangers are never simple and misreading them can have disastrous consequences.

Malcom Gladwell's bestselling books have engaged, entertained and inspired millions of readers, transforming the way they see the world and covering a wide range of modern day issues, from success to relationships and the complexities of our minds. This newly designed box set gathers four of his best selling books, offering readers a captivating selection of his innovative and outstanding thinking.

Hur kommer det sig att vissa människor är begåvade beslutsfattare medan andra ständigt klantar till det? Varför följer vissa människor sina instinkter och hamnar rätt medan andra hamnar fel? Och varför är de bästa besluten ofta de som är helt omöjliga att förklara?I bästsäljaren Den tändande gnistan omdefinierade Malcolm Gladwell hur vi förstår världen runt omkring oss. I Blink revolutionerar han hur vi förstår världen inom oss.»En fascinerande bok om magkänsla, vår förmåga att instinktivt förstå vad som är rätt och fel.«-- Inga-Lill Mosander*Malcolm Gladwell (f. 1963) är skribent på tidningen The New Yorker och en av världens mest framgångsrika författare. Han har publicerat sex böcker: Den tändande gnistan, Blink, Outliers, Vad hunden såg, David och Goliat samt Att prata med främlingar som samtliga har hamnat på New York Times bästsäljarlista.

I Blink viser Malcolm Gladwell oss hvordan raske beslutninger ofte er langt mer presise enn dem vi tar på bakgrunn av lange overveielser. Den sterkeste kraften i vår tenkning kommer fra vår intuisjon og våre instinkter. Hvorfor er noen mennesker så gode til å ta beslutninger, mens andre tilsynelatende er helt ute av stand til det? Noen følger naturlig sitt instinkt og vinner, andre snubler og gjør de samme feilene om og om igjen. Hvorfor? Hvordan virker egentlig hjernen vår, på kontoret, i klasserommet, på en date, eller når krisen for alvor er der? Hvorfor er våre beste avgjørelser som oftest umulig å kommunisere til andre? I Blink lar Gladwell oss møte en psykolog som kan forutse om et ekteskap vil vare etter noen få minutters observasjon av paret, en tennistrener som ser dobbeltfeilen komme lenge før spilleren har løftet racketen, en ekspert på antikviteter som kan avsløre en forfalskning bare ved å kaste et blikk på gjenstanden. Les utdrag fra boka

In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant - in the blink of an eye - that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work - in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others? In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing" - filtering the very few factors that matter from an overwhelming number of variables. Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you understand every decision you make. Never again will you think about thinking the same way.

In these breathtaking intellectual adventure stories, covering everything from criminology to ketchup, job interviews to dog training, Malcolm Gladwell looks under the surface of everyday life to show how the most ordinary subjects can illuminate the most extraordinary things about us and our world.'Masterpieces in the art of the essay' Steven Pinker, The New York Times'Beautiful ... brings together the writing that made Gladwell the extraordinary figure he is today ... one of the most imaginative non-fiction writers of his generation' Ian Sample, Guardian 'Chatty, perceptive, impish and amiable ... Comes exuberantly close to ... what goes on inside other people's heads' Philip Womack, Daily Telegraph 'Gladwell makes the world seem fresh and exciting again' Evening Standard

Malcolm Gladwell is the master of playful yet profound insight. His ability to see underneath the surface of the seemingly mundane taps into a fundamental human impulse: curiosity. From criminology to ketchup, job interviews to dog training, Malcolm Gladwell takes everyday subjects and shows us surprising new ways of looking at them, and the world around us. Are smart people overrated? What can pit bulls teach us about crime? Why are problems like homelessness easier to solve than to manage? How do we hire when we can't tell who's right for the job? Gladwell explores the minor geniuses, the underdogs and the overlooked, and reveals how everyone and everything contains an intriguing story. "What the Dog Saw" is Gladwell at his very best - asking questions and seeking answers in his inimitable style.

From the bestselling author of Blink and The Tipping Point, Malcolm Gladwell's Outliers: The Story of Success overturns conventional wisdom about genius to show us what makes an ordinary person an extreme overachiever.Why do some people achieve so much more than others? Can they lie so far out of the ordinary?In this provocative and inspiring book, Malcolm Gladwell looks at everyone from rock stars to professional athletes, software billionaires to scientific geniuses, to show that the story of success is far more surprising, and far more fascinating, than we could ever have imagined.He reveals that it's as much about where we're from and what we do, as who we are - and that no one, not even a genius, ever makes it alone. Outliers will change the way you think about your own life story, and about what makes us all unique.'Gladwell is not only a brilliant storyteller; he can see what those stories tell us, the lessons they contain' Guardian'Malcolm Gladwell is a global phenomenon ... he has a genius for making everything he writes seem like an impossible adventure' Observer 'He is the best kind of writer - the kind who makes you feel like you're a genius, rather than he's a genius' The Times

This is a brilliant new book from the bestselling author of "The Tipping Point" and "Blink". Why are people successful? For centuries, humankind has grappled with this question, searching for the secret to accomplishing great things. In this stunning new book, Malcolm Gladwell takes us on an invigorating intellectual journey to show us what makes an extreme overachiever. He reveals that we pay far too much attention to what successful people are like, and too little attention to where successful people are from: their culture, their family, and their generation. Gladwell examines how the careers of Bill Gates and the performance of world-class football players are alike; what top fighter pilots and The Beatles have in common; why so many top lawyers are Jewish; why Asians are good at maths; and why it is correct to say that the mathematician who solved Fermat's Theorem is not a genius. Just as he did in "Blink", Gladwell overturns many of our conventional notions and creates an entirely new model for seeing the world. Brilliant and entertaining, this is a landmark work that will simultaneously delight and illuminate.

In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point, Blink, and Outliers. Regarded by many as the most gifted and influential author and journalist in America today, Gladwell has the rare ability to connect with audiences of tremendously varied interests. There are over 10 million copies of his books in print. Now, Gladwell's landmark investigations into the world around us are collected together for the first time. Beautifully repackaged and redesigned, with newly added illustrations throughout each book, COLLECTED is a perfect treasury of prose and provocation for Gladwell fans old and new.

Draws on a range of case studies to explore the process by which people make decisions, explaining how the difference between good and bad decision making is directly related to the details on which people focus, and counsels readers on how to become better decision makers in every aspect of life. Reprint.

'Mesmerizing' TimeAn art expert instantly spots a fake. A cop decides whether to shoot. A psychologist accurately predicts a couple's future in minutes. This book is about those moments when we 'know' something without knowing why. It shows that honing your instincts could change the way you think about thinking forever. 'Trust my snap judgement, buy this book: you'll be delighted' David Brooks, The New York Times'Fiendishly clever' Evening Standard'Provocative, fascinating, radical' Fergal Byrne, Financial Times

In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant - in the blink of an eye - that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work - in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others? In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing" - filtering the very few factors that matter from an overwhelming number of variables. Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you understand every decision you make. Never again will you think about thinking the same way.

Draws on a range of case studies to explore the process by which people make decisions, explaining how the difference between good and bad decision making is directly related to the details on which people focus, and counseling readers on how to become better decision makers in every aspect of life. 200,000 first printing.