Paul Chaney

The 10 Secrets to Selling on the World’s #1 Social NetworkFacebook is the perfect tool for reaching out to customers. Now, you need to take the next step and make it pay by selling on Facebook.The f-Commerce Handbook shows you how. From the co-editors of Social Commerce Today, The f-Commerce Handbook delivers practical guidance, proven strategies, and best practices to profit from Facebook as a direct sales channel.The f-Commerce Handbook reveals ten smart but simple secrets for running profitable sales events on Facebook, all designed and proven to build your business and monetize your efforts.Capitalize on impulse purchasingGet customers emotionally involved with your productUse social media as an “experience delivery mechanism”Create powerful social incentivesMake customers feel indebted to buy from youFacebook is the selling tool of the future. Start building your f-commerce strategy now, and start making Facebook pay today by turning “Likes” into “Buys.”

Despite increasing legal recognition of animal rights, policy making remains inconsistent, and civil society’s role in shaping governance is underexplored. Civil Society Activism and Animal Welfare Rights offers new empirical and theoretical insights into how advocacy groups influence animal welfare policy in the UK and India. Applying extensive research and interviews with key animal welfare organisations, this book examines the challenges, progress and future prospects of civil society activism. It shows how animal rights and welfare have risen up the political agenda as parties have adapted to increasing public support. This is a timely and in-depth analysis of the evolving landscape of animal rights and governance.

THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY."The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agencyLearn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20secrets for turning "Likes" into "Buys".The power of social utilityThe appeal of social giftingThe importance of social curationThe role of social statusThe value of social intelligence

Equality of opportunity is a contested concept. It evokes strong emotions from proponents and opponents alike. Enduring issues of inequality and discrimination mean that it remains at the forefront of political priorities in the twenty-first century. Traditional analyses tend to focus on developments at the level of the unitary state or European Union. In contrast, this book underlines the salience of multi-level governance and offers the first detailed comparative analysis of contemporary efforts to promote equality of opportunity in the wake of constitutional reform in the UK. It presents a summary of social theory on equalities in relation to gender, and a full range of social groups and identities - such as disability, ethnicity, sexual orientation and age. It outlines the contemporary evidence base relating to patterns and processes of inequality in the 'devolved' nations. A 'governance perspective' is also advanced; one that details how constitutional law establishing the devolved legislatures contains equality clauses that enable and empower government to promote equality in public policy and law. Analysis reveals the development of distinctive regulatory structures and equalities policy lobbies in each territory. Overall, this volume charts the development of divergent legal rights and public policy on the promotion of equality in the wake of constitutional reform in the UK. Notwithstanding ongoing challenges, it is argued that the move to quasi-federalism is significant for it marks a shift from the predominant, centralised administration of social policy witnessed throughout the twentieth century, to divergent approaches designed to address contrasting socio-economic patterns and processes in Wales, Scotland and Northern Ireland.

This volume draws upon academic research to provide an accessible account of the way that the changes introduced by devolved governance are transforming the role of women in contemporary Welsh politics. It sets out current ideas in academic thinking and why political and social scientists are excited about, and interested in, devolution. It is based on original interviews with participants as well as a wide range of secondary sources. It draws upon research in Scotland and Northern Ireland in order to place the events reported on within the wider context of devolution in the UK. The volume begins by examining how women activists used the political opportunities afforded by constitutional reform to further gender equality and women's participation in politics. These actions led to unique, and as yet little known, innovations such as the Welsh Assembly's statutory duty to promote equality of opportunity. This account examines the background to, and effects of affirmative action taken by three political parties such that the new Welsh legislature has the second highest proportion of women elected representatives amongst national government bodies in Europe. It explores the notable development whereby women are in a majority in the Welsh executive's cabinet. Against the background of pro-devolution rhetoric that stated the case for a 'new politics' based on 'inclusiveness', this volume presents a timely assessment of a new phase in Wales's history; one that has redefined women's role in contemporary Welsh politics.

Unleash the power of blogging in your real estate businessAre you blogging for your real estate business? Realty Blogging shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers.Drawing upon their extensive experience in blogging, real estate, and online marketing, authors Richard Nacht and Paul Chaney reveal how to:Develop an effective Internet marketing strategyGenerate leads consistently at almost no costDefine yourself as an expert in a particular areaServe your market nicheEstablish long-term relationships with your customersCreate content that attracts major search enginesCreate buzz about your blog in the mediaPlus, you receive a FREE blogging platform and instructional sessions to get you blogging right away!