Peter Doyle

The Key to Earth History introduces students to the basic tools used by geologists to reconstruct the Earth's history, and shows how these tools can be used to chart the pattern of global environmental change since the formation of the Earth some 4600 million years ago. It tells a story of mountain building, climate change and of the evolution of life, and uses the North Atlantic region (Europe and North America) as a study area to illustrate this story. Divided into two parts, the book shows how stratigraphy is the key to understanding the history of the Earth. The first part examines the basic stratigraphical methods used to establish, date and interpret the rock record as the product of a series of events whithin Earth history. The second part presents the results obtained by geologists, who have used these stratigraphical tools to reconstruct the pattern of global environmental change through geological time and focuses on the geological evolution of the North Atlantic region. The Key to Earth History is essential reading for geologists, geographers and environmental scientists, as well as to all those interested in the story of the planet. 'The authors provide no one with an alibi for bad stratigraphic teaching!' Geoscientist 'The aims of this introductory textbook are to explain the process and pattern of Earth history, to generate interest and enthusiasm, to make stratigraphy fun and exciting! These aims are admirably achieved.' The Holocene 'This is a great little book! I found that, not only was everything covered, but that it was covered in a refreshing, readable, no-nonsense fashion.' Earth Science Reviews 'The Key to Earth History really should be compulsory reading for all ... geology students.' Geologie

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.

Environmental Geology: geology and the human environment provides a comprehensive introduction to the subject of environmental geology - the interaction of humans with the geological environment. As a subject, environmental geology has grown in popularity with the rise of interest in environmental issues. Despite this, environmental geology is not a new subject but a meld of three related earth science disciplines: economic geology, engineering geology and applied geomorphology, each of which has been given a new focus through the need for greater environmental management. This book is the first of its kind to recognise that the true challenge of environmental geology does not lie in rural areas or in the green issues, but in the urban environment and its resource hinterland. By the year 2000, over 3.5 billion people, over 50% of the world's population, will live in urban areas covering just 1% of the earth's surface. It is here that human interaction with the geological environment is at its most intense: it is here that the practical challenges in environmental geology lie. Urban growth fuels the demand for mineral and water resources, tests our skills as engineering geologists, produces vast volumes of waste which must be managed, and increases human vulnerability to natural hazards. All of these topics are covered within this book. Environmental geology is a practical subject, and environmental geologists have a crucial role in managing our interaction with the geological environment. This textbook demonstrates how environmental geologists can make a practical contribution to managing this interaction allowing both sustained development and environmental conservation.

Understanding Fossils is the first introductory level palaeontology text which demonstrates the importance of fossils in geological and biological studies, particularly in understanding evolutionary patterns, palaeoenvironmental analysis, and stratigraphy. The book contains three parts. Part One explores several key concepts: the processes of fossil preservation, the determination of evolutionary patterns, ancient ecologies and use of fossils as stratigraphical tools. Part Two introduces the main fossil groups of value in these applied fields. Each group is described with reference to their most important characters, and each has summaries of classification, evolutionary history and applications. Part Three concentrates on the examination of important case histories which demonstrate the use of fossils in diverse practical examples. Evolutionary studies, palaeoenvironmental analysis and stratigraphical applications are documented using up-to-date examples supported by overviews of the principles.