Thomas Bauer

Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight. Learn how to: Increase sales with smarter fund allocationReduce marketing costs without sacrificing effectivenessStrengthen the role of marketing with quantified ROIBuild capabilities for sustainable performance improvements Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.

Thermophotovoltaics is the science and technology associated with the direct generation of electricity from high temperature heat. Potential applications include combined heat and power, portable and auxiliary power, radioisotope space power, industrial waste heat recovery and concentrated solar power. This book aims at serving as an introduction to the underlying theory, overview of present day components and system arrangements, and update of the latest developments in the field. The emphasis is placed on the understanding of the critical aspects of efficient thermophotovoltaic system design. The aim is to assist researchers in the field.

Schulmathematik und universitäre Mathematik – zwei getrennte Welten? Das vorliegende Buch begegnet dieser Frage mit einem neuen Konzept: Es bietet Schnittstellenaufgaben, die in den zentralen Themenbereichen der Analysis vielfältige Bezüge zwischen Schul- und Hochschulmathematik herstellen und diese für das Mathematiklernen nutzbar machen.- Schnittstellenaufgaben greifen Vorstellungen aus der Schulmathematik auf und nutzen diese, um Begriffsbildungen und Konzepte der Hochschulmathematik besser zu verstehen. - Umgekehrt zeigen sie, dass die Instrumente der Hochschulmathematik Möglichkeiten bieten, Schulmathematik tiefer zu durchdringen und sie auch dort zu erklären, wo in der Schule Plausibilitätsbetrachtungen genügen müssen. Ausführliche kommentierte Lösungsvorschläge unterstützen dabei den Lernprozess.